Why storytelling makes more powerful connections
The foundations of storytelling inform everything from logo design and key visuals to branding identity. Find out how the basic elements of dramatic form apply... Read more
A Beer Fridge
A beer fridge – really? Good decision by the boss? Before one even thinks about the inevitable consumption of the contents, we need to look... Read more
Crossing to the dark side
It’s always interesting to hear the thoughts of someone who has made the switch from an in-house marketing role to a creative agency. Such a... Read more
Middleweight Digital Designer
We are on the hunt for a hungry mid-weight Digital Designer with 4+ years agency experience to join the team at our full service creative... Read more
Middleweight Creative Artworker
We are on the hunt for a hungry mid-weight Designer/Creative Artworker to work in our full service creative agency on an amazing project for one... Read more
What makes a good logo?
For many designers, creating a logo is the purest possible expression of the work we do. The logo is often the first point of contact... Read more
Four months in the life of Fluro
Hey, I’m Sofia! I’m pretty new to team Fluro and really excited about my new role as Account Executive. I can’t wait to get to... Read more
Finding The Right Agency
We know that finding the right creative agency for your business can be daunting, so we’ve put together a few pointers which should help you... Read more
The Benefits of an Explainer Video
81% of businesses now use video in their comms (up 18% in the last 12 months*) so, if you’re not doing so already, you really... Read more
The Importance of Mental Wellbeing
2020 has, for the majority, been a year that we will never, ever forget. I for one went into the new year with a real... Read more
Middleweight Designer
We are a vibrant full service creative agency in Buckinghamshire. We have been ranked as one of The Drum’s top 100 Independent Agencies in the... Read more
What’s your type?
So, you’re looking to choose a typeface for your next marketing campaign, but where do you start? With thousands of free and paid-for fonts available,... Read more
The glue that holds it all together.
For years, creative agencies have faced the dilemma of whether to charge for Account Management or not. Most do, some don’t – instead they choose... Read more
The Power of Why?
One of the first questions any decent creative agency should ask their clients is WHY? Why does your organisation do what it does? I don’t... Read more
What can you do to support your marketing during COVID-19?
We know everyone’s situation during the COVID19 pandemic is different and can completely appreciate that keeping your team and your company running in the present... Read more
Designers heading to the dark side
Dark Mode is one of the newest challenges for digital designers and coders trying to make their emails look as good as possible. Dark Mode,... Read more
Our 2020 vision
We’ve been waiting years to use this headline on a blog, so let’s waste no more time and get straight to it. We’ve taken the... Read more
Our brand identity process in 6 key steps
We do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more
Getting the best ideas in the strangest places
A colleague at my old design agency used to claim he always had his best ideas when he went off for a ‘comfort break’. As... Read more
Middle Weight Graphic Designer
Fluro is a vibrant, Buckinghamshire-based, full service creative agency. We are proud to have a 9.3 customer satisfaction RAR rating; proof that our client-first approach... Read more
The importance of building strong client/agency relationships
From the moment I started my career working in creative agencies, over 20 years ago, I soon learnt that building strong bonds with my clients... Read more
Designing great headlines
They say a picture’s worth a thousand words. Well, a good copywriter might argue that it rather depends on the words. Great body copy can... Read more
5 key elements of writing a great creative brief
A brief is the blueprint for any creative project; a vital piece of communication, whether you need a single page advert or an all-singing all-dancing... Read more
Small Agency Vs Big Agency
There are so many agencies out there, but where do you start when trying to find your perfect creative partner? One important factor is choosing... Read more
Top tips on getting your first design job
It’s that time of the year again when graphic design students graduate from colleges and universities and flood the market in search of their first... Read more
Your brand is more than just your logo
As a creative agency, we’re often asked to design a new brand or do re-branding work for a client. We love this kind of brief... Read more
Our Most Difficult Client Ever
Last year, Fluro was ten years old and it felt like the right time to freshen up the agency’s whole look and feel. We decided... Read more
5 tips for growing your account…
I’ve been an Account Manager here at Fluro for the past two years, and my key account is a global leader in location-based, family entertainment.... Read more
The Art of Winning Old Business
Winning old business? At Fluro, that’s what we call being given incremental work from an existing client. Did you know it can cost five times... Read more
What I learned at WordCamp London
I’ve spent the last few days at WordCamp London 2019, a huge WordPress community event. It’s always exciting to get together with others in the... Read more
5 Tips on Creating Better Websites
Here at Fluro, we’ve been spending more time than usual creating new websites. It’s something we love to do and we’re particularly proud of our... Read more
Mad as a March here
So, what did March have in store for the team at Bourne End’s best creative agency? Well apart from the odd, sneaky hint of summer... Read more
How to keep those creative ideas coming…
Staying creative and relevant in today’s fiercely competitive market is a tough challenge for any creative agency; deadlines are shorter, budgets are tighter, yet expectations... Read more
Digital Account Manager
Fluro are seeking a highly skilled and ambitious Digital Account Manager with strong digital agency experience to join our collaborative, forward-thinking creative agency team! You... Read more
Sagittarius IP Rebrand
Over the last few months Fluro have worked with Sagittarius IP, a well established firm of Chartered and European Patent Attorneys specialising in biotechnology, chemistry... Read more
We salute WePresent WeTransfer
Fluro might be a relatively small creative agency but we download, upload, update and build large files daily, if not hourly, sometimes even two at... Read more
Stay Heard
This month saw our new campaign for Sennheiser UK go live. This multi-channel awareness campaign targets users of wireless microphones in the UK and focuses... Read more
February Round up
This month has been a really busy one! February is a short month anyway, but with some great new projects to get our teeth into,... Read more
Time for AR & VR reality check?
Is getting customers to interact with an augmented universe or strap on a VR headset really the right move for growing and start-up brands? Most... Read more
Agency Vs In-House Creative
In the fight for great creativity, smart strategy and an impeccable delivery, we believe there is one clear champion. The rise of in-house creative teams... Read more
Tips from the Frontline; Education Sector Marketing
Tips for running a successful student recruitment campaign for the education sector. From tight budgets to ever-changing student audiences and the growing complexity of available... Read more
The colour of persuasion
Looking at the myths & magic surrounding a brand’s colour choices Building brands is a big part of what we do at Fluro. That means... Read more
Fired up about our new brand
Fluro is nearly ten years old. About time, we thought, for a brand refresh all of our own. When Fluro first opened its doors in... Read more
The power of data-driven story-telling
Why it matters and how to start doing it brilliantly. Once upon a time brands and creative agencies liked to push stories out to the... Read more
A marketer’s guide to GDPR
How to get protected, not penalised Today’s typical marketing organisation is awash with data. It drives so many of the strategies and techniques we take... Read more
One in a hundred
Fluro voted a Top 100 Independent Agency by DRUM for the second year running The UK is studded with marketing and digital practices; there are... Read more
Geneus; simplifying complexity with persona-marketing
ProProcure enlisted us to design and develop the website for their eCatalogue platform: Geneus. In simple terms; Geneus allows companies to build complicated procurement products... Read more
Top 5 go-to places for design inspiration
An agency environment is very fast paced and requires you to use your creative brain day in day out, but do you ever find you’re... Read more
Hand Drawn Typography – Illustrating letterforms
Hand drawn typography has become a popular art form in recent times, as the use of handmade has become more desirable. Hand drawn letter forms... Read more
Onwards and upwards…
Right it’s time for some good old fashioned self appreciation. 2016 has been pretty awesome for Fluro so far. We had 4 nominations at the... Read more
“It’s more than just learning how to make a Brilliant Cuppa!”
I am about to go into my final year at Newcastle University, and have therefore naturally started to construct a picture of my future outside... Read more
The many micro-jobs of the small agency designer
When you think of the skills and day-to-day tasks of a graphic designer, much of it is stereotyped: drawing, Adobe Creative Suite, laying text out... Read more
How to get your foot in the door at Fluro
So you’re looking for your first job or placement after Uni. There are so many guides and tips online, it can be difficult to work... Read more
Fluro’s New Office
At the start of February Fluro moved from our quirky Beaconsfield office to 1100sqft of prime Bourne End real estate. Being a creative design agency we... Read more
Six months of being the newbie at Fluro
I have been at Fluro for 6 months now and can’t even begin to count the amount of creative projects I have worked in this... Read more
5 Tips for Creating an Effective Info-Graphic
Info-graphics are a fun and easily digested medium for sharing information. They are one of the most frequently shared pieces of content on the web.... Read more
Key steps to producing an effective website
Parallax, animation, background videos… In a constantly evolving and developing field, it’s very easy to get preoccupied with the most recent innovations in web design.... Read more
3 key steps to get your email marketing right
As with most things, there’s not one answer to this question but we believe there are 3 key steps to getting it right. Read more
Who said Direct Mail was dead?
Sometimes you need to go that extra mile in order to stand out from the crowd. Hunts Office tasked Fluro with the challenge of creating... Read more
Maindec – The IT Support Company
We get regularly asked about the range services we offer here at Fluro. One area of expertise that is perhaps less know is our design... Read more
Hot off the Press!
Greengate are one of the last remaining fine furniture manufacturers in High Wycombe, an area which was once synonymous with furniture production. Their beautifully crafted... Read more
RAR Awards 2014 Finalists
Fluro were over the moon to be finalists in 2 categories at this years RAR Awards. Shortlisted in both Print Production (under 40 staff) and... Read more
HOO RAR!
We are pleased to announce that Fluro has been awarded “RAR Recommended” status. The Recommended Agency Register is an independent quality mark voted for by... Read more
Busy Bees…
Sure, the blog is a great idea in principle. Just take 30 mins every week to update the world with the content of your head.... Read more
Free SME Brand and Marketing Consultation
Im sure you’ll agree that sometimes you can be too close to something to really see it for what it is. People and organisations get... Read more
Reasons to REBRAND IN 2012!
Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about... Read more
Happy New Year, Happy New Site!
Well, admittedly it’s been a long time coming, but we have finally managed to get round to sorting our new web site. You know what... Read more
Gone in a flash!
Wow-wee, I can’t believe it’s Xmas already, this year has absolutely flown by for me. It only seems like yesterday we were in absolute chaos... Read more