THE 8 BITTER PILLS OF PRIVATE HEALTHCARE MARKETING
By: Lucy Freeman
Reading Time: 3 minutesIn the Private Healthcare sector things are changing fast. There’s more competition than ever before, technology is setting new benchmarks and patients are more demanding,... Read more
Prognosis negative
By: Jen Atkinson
Reading Time: < 1 minutePrivate Healthcare is a difficult market to navigate. You’re dealing with high stakes (sometimes literally life and death), long sales cycles, heavily regulated and restrictive... Read more
The Budget Squeeze
By: Jen Atkinson
Reading Time: 3 minutesLet’s talk about shrinking budgets. If you’ve noticed your marketing resources getting tighter while expectations remain sky-high, you’re not alone. It’s a story every marketer... Read more
The Strategy Crisis
By: Mat Harris
Reading Time: 3 minutesWhy Your Marketing Data Isn’t Working As Hard As You Are Let’s be honest: when was the last time you had the luxury of crafting... Read more
The Target Trap
By: Hannah Davison
Reading Time: 3 minutesEver sat in a meeting where someone casually dropped a target that made your stomach sink? You know the type – the ones that sound... Read more
The Data Dilemma
By: Jen Atkinson
Reading Time: 3 minutesAs a marketing manager, you’re no stranger to the constant pressure of making data-driven decisions. But let’s be honest: how often do you feel truly... Read more
Lincolnshire 2024 – Go Brigg or Go Home!
By: Lucy Freeman
Reading Time: 2 minutesAt Fluro, we know the importance of stepping away from the daily grind to refresh and reconnect, so this year’s team-building weekend took us to... Read more
Are You Ready for Some Tough Love?
By: Lucy Freeman
Reading Time: 2 minutesSomething Isn’t Right… If you’re in tech marketing, you’ve probably felt it—something just isn’t clicking. You’re doing everything by the book, but your brand’s message... Read more
The real powerhouse of lead generation
By: Hannah Davison
Reading Time: 3 minutesBy now you should know that at Fluro, brand comes first. Get your brand right, and it will be your most powerful marketing tool, leading... Read more
The Magnetic Power of Brave Campaigns
By: Katy Robinson
Reading Time: 3 minutesBrave and inspired choices in advertising are like beacons in the fog. They demand our attention and inspire action. It’s often the boldest gambits from... Read more
BRAND LOYALTY IN A DIGITAL WORLD
By: Mat Harris
Reading Time: 2 minutesBrand Loyalty looks different today There’s always been many factors that feed into brand loyalty. Trust, saturation, reach and relevance have and always will play... Read more
CAREER ADVICE FOR NEW DESIGNERS
By: Sarah McEvoy
Reading Time: 2 minutesAs a designer at the start of your career, you have no choice but to look ahead and face your future with your head up... Read more
MOVING UP IN THE WORLD
By: Sarah McEvoy
Reading Time: 3 minutesIn the last few years, our creative branding agency has grown to 20, and we’re still counting. In 2022, just as our cosy HQ in... Read more
Do I really need branding?
By: Hannah Davison
Reading Time: 3 minutesIt’ll come as no surprise from a branding agency, but we believe that a brand should form the foundation of all your marketing activities. Building... Read more
We’re the Firestarters
By: Mat Harris
Reading Time: 3 minutes“So how can organizations win the talent war? By cultivating a workplace culture that engages, rewards and, most of all, inspires.” Forbes According to Forbes,... Read more
Video Content: Your Audience is Ready, Are You?
By: Hannah Davison
Reading Time: 2 minutesResearch shows that the demand for video content is outstripping the current supply. Which isn’t surprising if you think about it. We’re consuming videos at... Read more
A Little Book of Big Values
By: Sarah McEvoy
Reading Time: 3 minutesA Little Book of Big Values In September this year, Fluro held its first ever company day. It was the perfect time to share the... Read more
How to Find The Right Creative Agency
By: Sarah McEvoy
Reading Time: 3 minutesFinding the right creative agency for your business can be daunting. Do you need an agency with sector experience, or is most important to find... Read more
The Power of Why?
By: Mat Harris
Reading Time: 2 minutesWhen it comes to brand strategy, it’s critical to define why your organisation does what it does. One of the first questions any decent creative... Read more
Our brand identity process in 6 key steps
By: Mat Harris
Reading Time: 3 minutesWe do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more
Our Most Difficult Client Ever
By: Hannah Davison
Reading Time: 2 minutesLast year, Fluro celebrated its ten year anniversary and it felt like the right time to freshen up our look and feel. So we decided... Read more
5 Tips on Creating Better Websites
By: Hannah Davison
Reading Time: 4 minutesHere at Fluro, we’ve been creating new websites. Lots of them. Lukcily, it’s something we love to do. We’re particularly proud of our latest work... Read more
The colour of persuasion
By: Mat Harris
Reading Time: 3 minutesThe myths & magic surrounding the power of colour Building brands is a big part of what we do at Fluro. That means we often... Read more