Sharing stuff that inspires us.


A Little Book of Big Values

A Little Book of Big Values In September this year, Fluro held its first ever company day. It was the perfect time to share the... Read more

November 24, 2021

Why storytelling makes more powerful connections

The foundations of storytelling inform everything from logo design and key visuals to brand story. Find out how the basic elements of dramatic form apply... Read more

October 15, 2021

A Beer Fridge

A beer fridge – really? Good decision by the boss? Before we even think about the inevitable consumption of the contents, we need to look... Read more

September 28, 2021

Crossing to the dark side

It’s always interesting to hear the thoughts of someone who has made the switch from an in-house marketing role to a creative agency. Such a... Read more

July 19, 2021

Middleweight Digital Designer

We are on the hunt for a hungry mid-weight Digital Designer with 4+ years agency experience to join the team at our full service creative... Read more

June 3, 2021

Middleweight Creative Artworker

Fluro is on the hunt for a hungry mid-weight Designer/Creative Artworker to work in our full service creative agency on an amazing project for one... Read more

June 3, 2021

What makes a good logo?

For many designers, creating a logo is the purest possible expression of the work we do. The logo is often the first point of contact... Read more

June 2, 2021

Four months in the life of Fluro

Hey, I’m Sofia! I’m new to team Fluro and really excited about my new role as Account Executive. I can’t wait to get to grips... Read more

April 29, 2021

Finding The Right Agency

We know that finding the right creative agency for your business can be daunting, so we’ve put together a few pointers which should help you... Read more

March 4, 2021

The Benefits of an Explainer Video

81% of businesses now use video in their comms (up 18% in the last 12 months*) so, if you’re not doing so already, you really... Read more

January 8, 2021

The Importance of Mental Wellbeing

2020 has, for the majority, been a year that we will never, ever forget. I was that person who watched the daily news updates on... Read more

December 10, 2020

Middleweight Designer

About us: A vibrant, full service creative agency in Buckinghamshire, Fluro has been ranked as one of The Drum’s top 100 Independent Agencies in the... Read more

November 12, 2020

What’s your type?

So, you’re looking to choose a typeface for your next marketing campaign, but where do you start? With thousands of free and paid-for fonts available,... Read more

September 23, 2020

The glue that holds it all together.

Despite being the first point of contact in a creative agency, many creative agencies face the dilemma of whether to charge for Account Management or... Read more

June 8, 2020

The Power of Why?

When it comes to brand strategy, it’s critical to define why your organisation does what it does. One of the first questions any decent creative... Read more

April 22, 2020

What can you do to support your marketing during COVID-19?

Everyone’s situation in the era of COVID19 is different. We understand that keeping your business running in the present climate is the priority – we’re... Read more

April 20, 2020

Designers heading to the dark side

When it comes to digital design, Dark Mode is one of the newest challenges for digital designers and coders trying to make their emails look... Read more

March 3, 2020

Our 2020 vision

We’ve been waiting for years to use this headline, but let’s waste no more time and get straight to it. We’ve taken the crystal ball... Read more

January 6, 2020

Our brand identity process in 6 key steps

We do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more

December 23, 2019

Getting the best ideas in the strangest places

A colleague at my old design agency used to claim he always had his best ideas when he went off for a ‘comfort break’. As... Read more

November 27, 2019

Middle Weight Graphic Designer

Fluro is a vibrant, Buckinghamshire-based, full service creative agency. We are proud to have a 9.3 customer satisfaction RAR rating; proof that our client-first approach... Read more

October 17, 2019

The importance of building strong client/agency relationships

From the moment I started my career in a creative agency, over 20 years ago, I soon learnt that building strong bonds with my clients... Read more

October 14, 2019

Designing great headlines

They say a picture’s worth a thousand words. Well, a good copywriter might argue that it rather depends on the words. Great body copy can... Read more

September 11, 2019

5 key elements of writing a great creative brief

A brief is the blueprint for any creative project; a vital piece of communication, whether you need a single page advert or an all-singing all-dancing... Read more

September 4, 2019
Big agency vs small agency

Small Agency Vs Big Agency

There are so many creative agencies out there, but where do you start when trying to find your perfect creative partner? One important factor is... Read more

August 6, 2019
Fluro, Industry

Top tips on getting your first design job

It’s that time of the year again when graphic design students graduate from colleges and universities and flood the market in search of their first... Read more

July 17, 2019
Fluro, Industry

Your brand is more than just your logo

We’re often asked to design a new brand or do re-branding work for a client. We love this kind of brand strategy brief and often... Read more

July 10, 2019
Branding, Fluro

Our Most Difficult Client Ever

Last year, Fluro was ten years old and it felt like the right time to freshen up the agency’s whole look and feel. We decided... Read more

June 28, 2019
Branding, Fluro

5 tips for growing your account…

I’ve been an Account Manager here at Fluro for the past two years, and my key account is a global leader in location-based, family entertainment.... Read more

June 10, 2019
Fluro, Industry

The Art of Winning Old Business

Winning old business? At Fluro, that’s what we call being given incremental work from an existing client. Did you know it can cost five times... Read more

May 13, 2019
Fluro, Industry

What I learned at WordCamp London

I’ve spent the last few days at WordCamp London 2019, a huge WordPress community event. It’s always exciting to get together with others in the... Read more

May 7, 2019
Digital, Fluro, Industry

5 Tips on Creating Better Websites

Here at Fluro, we’ve been spending more time than usual creating new websites. It’s something we love to do and we’re particularly proud of our... Read more

April 15, 2019
Digital, Fluro

Mad as a March here

So, what did March have in store for the team at Bourne End’s best creative agency? Well apart from the odd, sneaky hint of summer... Read more

April 9, 2019

How to keep those creative ideas coming…

Staying creative and relevant in today’s fiercely competitive market is a tough challenge for any creative agency; deadlines are shorter, budgets are tighter, yet expectations... Read more

March 29, 2019

Digital Account Manager

Fluro are seeking a highly skilled and ambitious Digital Account Manager with strong digital agency experience to join our collaborative, forward-thinking creative agency team! You... Read more

March 21, 2019

Sagittarius IP Rebrand

Over the last few months Fluro have worked with Sagittarius IP, a well established firm of Chartered and European Patent Attorneys specialising in biotechnology, chemistry... Read more

March 18, 2019

We salute WePresent WeTransfer

Fluro might be a relatively small creative agency but we download, upload, update and build large files daily, if not hourly, sometimes even two at... Read more

March 6, 2019

Stay Heard

This month saw our new campaign for Sennheiser UK go live. This multi-channel awareness campaign targets users of wireless microphones in the UK and focuses... Read more

March 1, 2019

February Round up

This month has been a really busy one! February is a short month anyway, but with some great new projects to get our teeth into,... Read more

February 28, 2019
Time for AR & VR reality check?

Time for AR & VR reality check?

Is getting customers to interact with an augmented universe or strap on a VR headset really the right move for growing and start-up brands? Most... Read more

April 5, 2018
Digital, Industry
Agency Vs In-House Creative

Agency Vs In-House Creative

In the fight for great creativity, smart strategy and an impeccable delivery, we believe there is one clear champion.  The rise of in-house creative teams... Read more

March 23, 2018
Branding, Digital, Industry

Tips from the Frontline; Education Sector Marketing

Tips for running a successful student recruitment campaign for the education sector. From tight budgets to ever-changing student audiences and the growing complexity of available... Read more

March 15, 2018
Digital, Industry

The colour of persuasion

Looking at the myths & magic surrounding a brand’s colour choices Building brands is a big part of what we do at Fluro. That means... Read more

March 1, 2018
Let's Start Something

Fired up about our new brand

Fluro is nearly ten years old. About time, we thought, for a brand refresh all of our own. When Fluro first opened its doors in... Read more

January 2, 2018
The Power of Storytelling

The power of data-driven story-telling

Why it matters and how to start doing it brilliantly. Once upon a time brands and creative agencies liked to push stories out to the... Read more

December 28, 2017
Digital, Industry

A marketer’s guide to GDPR

How to get protected, not penalised Today’s typical marketing organisation is awash with data. It drives so many of the strategies and techniques we take... Read more

December 22, 2017
Digital, Industry

One in a hundred

Fluro voted a Top 100 Independent Agency by DRUM for the second year running The UK is studded with creative agencies; there are 22,000 operating... Read more

December 7, 2017
Fluro, Industry

Geneus; simplifying complexity with persona-marketing

ProProcure enlisted us to design and develop the website for their eCatalogue platform: Geneus. In simple terms; Geneus allows companies to build complicated procurement products... Read more

September 5, 2016
Branding, Digital
Design Inspiration

Top 5 go-to places for design inspiration

A creative agency environment is very fast paced and requires you to use your creative brain day in day out, but do you ever find... Read more

August 26, 2016
Illustration, Industry
Hand Drawn Typography

Hand Drawn Typography – Illustrating letterforms

Hand drawn typography has become a popular art form in recent times, as the use of handmade has become more desirable. Hand drawn letter forms... Read more

August 18, 2016
Onwards and Upwards

Onwards and upwards…

Right it’s time for some good old fashioned self appreciation. 2016 has been pretty awesome for Fluro so far. We had 4 nominations at the... Read more

August 16, 2016
“It’s more than just learning how to make a Brilliant Cuppa!”

“It’s more than just learning how to make a Brilliant Cuppa!”

I am about to go into my final year at Newcastle University, and have therefore naturally started to construct a picture of my future outside... Read more

August 5, 2016
The many micro-jobs of the small agency designer

The many micro-jobs of the small agency designer

When you think of the skills and day-to-day tasks of a graphic designer, much of it is stereotyped: drawing, Adobe Creative Suite, laying text out... Read more

June 21, 2016
Fluro, Industry
How to get your foot in the door at Fluro

How to get your foot in the door at Fluro

So you’re looking for your first job or placement after Uni. There are so many guides and tips online, it can be difficult to work... Read more

May 19, 2016
Fluro's new office

Fluro’s New Office

At the start of February Fluro moved from our quirky Beaconsfield office to 1100sqft of prime Bourne End real estate. Being a creative design agency we... Read more

April 14, 2016
Six months of being the newbie at Fluro

Six months of being the newbie at Fluro

I have been at Fluro for 6 months now and can’t even begin to count the amount of creative projects I have worked in this... Read more

March 31, 2016
5 Tips for Creating an Effective Info-Graphic

5 Tips for Creating an Effective Info-Graphic

Info-graphics are a fun and easily digested medium for sharing information. They are one of the most frequently shared pieces of content on the web.... Read more

March 9, 2016
Key steps to producing an effective website

Key steps to producing an effective website

Parallax, animation, background videos… In a constantly evolving and developing field, it’s very easy to get preoccupied with the most recent innovations in web design.... Read more

February 9, 2016
3 key steps to get your email marketing right

3 key steps to get your email marketing right

As with most things, there’s not one answer to this question but we believe there are 3 key steps to getting it right. Read more

February 3, 2016

Who said Direct Mail was dead?

Sometimes you need to go that extra mile in order to stand out from the crowd. Hunts Office tasked Fluro with the challenge of creating... Read more

September 25, 2015
Industry, Print

Maindec – The IT Support Company

We get regularly asked about the range services we offer here at Fluro. One area of expertise that is perhaps less know is our design... Read more

July 18, 2015
Branding, Print

Hot off the Press!

Greengate are one of the last remaining fine furniture manufacturers in High Wycombe, an area which was once synonymous with furniture production. Their beautifully crafted... Read more

July 16, 2014
RAR+ Finalist

RAR Awards 2014 Finalists

Fluro were over the moon to be finalists in 2 categories at this years RAR Awards. Shortlisted in both Print Production (under 40 staff) and... Read more

June 18, 2014
Fluro, Industry
RAR+ Recommended


We are pleased to announce that Fluro has been awarded “RAR Recommended” status. The Recommended Agency Register is an independent quality mark voted for by... Read more

June 2, 2013
Fluro, Industry
Busy Bees...

Busy Bees…

Sure, the blog is a great idea in principle. Just take 30 mins every week to update the world with the content of your head.... Read more

February 23, 2013
Free SME Brand and Marketing Consultation

Free SME Brand and Marketing Consultation

Im sure you’ll agree that sometimes you can be too close to something to really see it for what it is. People and organisations get... Read more

March 26, 2012
Reasons to REBRAND IN 2012!

Reasons to REBRAND IN 2012!

Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about... Read more

January 6, 2012
Our New Site

Happy New Year, Happy New Site!

Well, admittedly it’s been a long time coming, but we have finally managed to get round to sorting our new web site. You know what... Read more

December 19, 2011

Gone in a flash!

Wow-wee, I can’t believe it’s Xmas already, this year has absolutely flown by for me. It only seems like yesterday we were in absolute chaos... Read more

January 23, 2011