Great UX. What is it and why do I need it?
What is UX? In 2006, Aza Raskin was trying to find a way to improve user experience (UX) online by reducing the amount of clicks... Read more
5 Biggest brand mistakes, and how to avoid them
Warren Buffet once said “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do... Read more
The Secret to Show-stopping Content
Relevant, easy to access content is not a nice-to-have, it’s a necessity. An essential part of any marketing toolkit, creating great content will have plenty... Read more
Join the Madhouse – Account Manager Wanted
Fluro is a full-service creative agency located in the heart of Bourne End, Buckinghamshire, within strolling distance to the Thames. Our business has flourished in... Read more
Heroes, Villains and Catastrophe – Why Storytelling Sells
In our previous blog post, we looked at how storytelling can influence everything from brand story to design strategy. You can read more about the... Read more
We’re the Firestarters
“So how can organizations win the talent war? By cultivating a workplace culture that engages, rewards and, most of all, inspires.” Forbes According to Forbes,... Read more
Video Content: Your Audience is Ready, Are You?
Research shows that the demand for video content is outstripping the current supply. Which isn’t surprising if you think about it. We’re consuming videos at... Read more
The Secret to Great Strategy
Strategy at a Creative Agency Whether it’s design, copywriting or strategy, at a creative agency, the work we do happens in the liminal space between... Read more
Mid-weight/Senior Designer
We’re a dynamic and ambitious creative agency looking for a mid-weight/senior designer with 5+years agency experience. To be a great fit, you’ll love delivering fresh,... Read more
Fluro Welcomes a Copywriter to the Team
A copywriter joins the team As we head into 2022 seasoned experts of uncertainty, there’s no doubt that we’re all wondering the same thing; what... Read more
December Newsletter
FLURO FEELS THE FUN You might not know this, but we’ve been collaborating with theme parks and family attractions like Legoland for a while now.... Read more
A Little Book of Big Values
A Little Book of Big Values In September this year, Fluro held its first ever company day. It was the perfect time to share the... Read more
Why storytelling makes more powerful connections
The foundations of storytelling inform everything from logo design and key visuals to brand story. Find out how the basic elements of dramatic form apply... Read more
A Beer Fridge
A beer fridge – really? Good decision by the boss? Before we even think about the inevitable consumption of the contents, we need to look... Read more
Crossing to the dark side
It’s always interesting to hear the thoughts of someone who has made the switch from an in-house marketing role to a creative agency. Such a... Read more
Middleweight Digital Designer
We are on the hunt for a hungry mid-weight Digital Designer with 4+ years agency experience to join the team at our full service creative... Read more
Middleweight Creative Artworker
Fluro is on the hunt for a hungry mid-weight Designer/Creative Artworker to work in our full service creative agency on an amazing project for one... Read more
What makes a good logo?
For many designers, creating a logo is the purest possible expression of the work we do. The logo is often the first point of contact... Read more
Four months in the life of Fluro
Hey, I’m Sofia! I’m new to team Fluro and really excited about my new role as Account Executive. I can’t wait to get to grips... Read more
Finding The Right Agency
We know that finding the right creative agency for your business can be daunting, so we’ve put together a few pointers which should help you... Read more
The Benefits of an Explainer Video
81% of businesses now use video in their comms (up 18% in the last 12 months*) so, if you’re not doing so already, you really... Read more
The Importance of Mental Wellbeing
2020 has, for the majority, been a year that we will never, ever forget. I was that person who watched the daily news updates on... Read more
Middleweight Designer
About us: A vibrant, full service creative agency in Buckinghamshire, Fluro has been ranked as one of The Drum’s top 100 Independent Agencies in the... Read more
What’s your type?
So, you’re looking to choose a typeface for your next marketing campaign, but where do you start? With thousands of free and paid-for fonts available,... Read more
The glue that holds it all together.
Despite being the first point of contact in a creative agency, many creative agencies face the dilemma of whether to charge for Account Management or... Read more
The Power of Why?
When it comes to brand strategy, it’s critical to define why your organisation does what it does. One of the first questions any decent creative... Read more
What can you do to support your marketing during COVID-19?
Everyone’s situation in the era of COVID19 is different. We understand that keeping your business running in the present climate is the priority – we’re... Read more
Designers heading to the dark side
When it comes to digital design, Dark Mode is one of the newest challenges for digital designers and coders trying to make their emails look... Read more
Our 2020 vision
We’ve been waiting for years to use this headline, but let’s waste no more time and get straight to it. We’ve taken the crystal ball... Read more
Our brand identity process in 6 key steps
We do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more
Getting the best ideas in the strangest places
A colleague at my old design agency used to claim he always had his best ideas when he went off for a ‘comfort break’. As... Read more
The importance of building strong client/agency relationships
From the moment I started my career in the industry, over 20 years ago, I soon learnt that building strong bonds with my clients is... Read more
Designing great headlines
They say a picture’s worth a thousand words. Well, a good copywriter might argue that it rather depends on the words. Great body copy can... Read more
5 key elements of writing a great creative brief
A brief is the blueprint for any creative project; a vital piece of communication, whether you need a single page advert or an all-singing all-dancing... Read more
Small Agency Vs Big Agency
There are so many marketing agencies out there. Where do you start when trying to find your perfect creative partner? One important factor is size.... Read more
Top tips on getting your first design job
It’s that time of the year again when graphic design students graduate and flood the market in search of their first job at a creative... Read more
Your brand is more than just your logo
We’re often asked to design a new brand or do re-branding work for a client. We love brand strategy briefs and often squabble over who... Read more
Our Most Difficult Client Ever
Last year, Fluro celebrated its ten year anniversary and it felt like the right time to freshen up our look and feel. So we decided... Read more
5 tips for growing your account…
I’ve been an Account Manager here at Fluro for the past two years, and my key account is a global leader in location-based, family entertainment.... Read more
The Art of Winning Old Business
Winning old business? At Fluro, that’s what we call being given incremental work from an existing client. Did you know it can cost five times... Read more
What I learned at WordCamp London
I’ve spent the last few days at WordCamp London 2019, a huge WordPress community event about website development and design. It’s always exciting to get... Read more
5 Tips on Creating Better Websites
Here at Fluro, we’ve been creating new websites. Lots of them. Lukcily, it’s something we love to do. We’re particularly proud of our latest work... Read more
How to keep those creative ideas coming…
Staying creative and relevant in today’s fiercely competitive market is a tough challenge for any creative communications agency; deadlines are shorter, budgets are tighter, yet... Read more
Digital Account Manager
Fluro are seeking a highly skilled and ambitious Digital Account Manager with strong digital marketing agency experience to join our collaborative, forward-thinking creative agency team!... Read more
Sagittarius IP Rebrand
A brand new project Over the last few months Fluro have worked with Sagittarius IP on an exciting re-branding project. Sagittarius is a well-established firm... Read more
We salute WePresent WeTransfer
Fluro might be a relatively small marketing and design agency but we download, upload, update and build large files daily. If not hourly, then sometimes... Read more
Stay Heard
A multi-channel campaign This month we launched a new multi-channel awareness campaign for Sennheiser UK. Sennheiser is one of the world’s leading manufacturers of headphones,... Read more
February Round up
February month has been a really busy month at the Fluro studio. We worked with 14 different clients, welcomed 3 new ones, designed 72 emails,... Read more
Time for AR & VR reality check?
Is getting customers to interact with an augmented universe or strap on a VR headset really the right move for growing and start-up brands? Most... Read more
Agency Vs In-House Creative
In the fight for great creativity, smart strategy and an impeccable delivery, we believe there is one clear champion. The rise of the in-house creative... Read more
Tips from the Frontline; Education Sector Marketing
Tips for running a successful student recruitment campaign for the education sector. From tight budgets to ever-changing student audiences and the growing complexity of available... Read more
The colour of persuasion
The myths & magic surrounding the power of colour Building brands is a big part of what we do at Fluro. That means we often... Read more
Fired up about our new brand
Fluro is nearly ten years old. About time, we thought, for a brand refresh all of our own. When Fluro first opened its doors in... Read more
The power of data-driven story-telling
Why stories matter and how to start doing it brilliantly. Once upon a time brands and creative agencies liked to push stories out to the... Read more
A marketer’s guide to GDPR
How to get protected, not penalised Today’s typical marketing organisation is awash with data. It drives so many of the strategies and techniques we take... Read more
One in a hundred
Fluro voted a Top 100 Independent Agency by DRUM for the second year running The UK is studded with creative agencies; there are 22,000 operating... Read more
Geneus; simplifying complexity with persona-marketing
ProProcure enlisted us to design and develop the website for their eCatalogue platform: Geneus. In simple terms; Geneus allows companies to build complicated procurement products... Read more
Top 5 go-to places for design inspiration
A creative agency environment is very fast paced and requires you to use your creative brain day in day out, but do you ever find... Read more
Hand Drawn Typography – Illustrating letterforms
Hand drawn typography has become a popular art form in recent times, as the use of handmade has become more desirable. Hand drawn letter forms... Read more
Onwards and upwards…
Right it’s time for some good old fashioned self appreciation. 2016 has been pretty awesome for Fluro so far. We had 4 nominations at the... Read more
“It’s more than just learning how to make a Brilliant Cuppa!”
I am about to go into my final year at Newcastle University, and have therefore naturally started to construct a picture of my future outside... Read more
The many micro-jobs of the small agency designer
When you think of the skills and day-to-day tasks of a graphic designer, much of it is stereotyped: drawing, Adobe Creative Suite, laying text out... Read more
How to get your foot in the door at Fluro
So you’re looking for your first job or placement after Uni. There are so many guides and tips online, it can be difficult to work... Read more
Fluro’s New Office
At the start of February Fluro moved from our quirky Beaconsfield office to 1100sqft of prime Bourne End real estate. Being a creative design agency we... Read more
Six months of being the newbie at Fluro
I have been at Fluro for 6 months now and can’t even begin to count the amount of creative projects I have worked in this... Read more
5 Tips for Creating an Effective InfoGraphic
Infographics are a fun and easily digested medium for sharing information. They are one of the most frequently shared pieces of content on the web... Read more
The secrets to an effective website
Parallax, animation, background videos… In a constantly evolving field, it’s very easy to get preoccupied with the most recent innovations in web design. However, the... Read more
3 key steps to get your email marketing right
As with most things, there’s not one answer to this question but we believe there are 3 key steps to getting it right. Read more
Who said Direct Mail was dead?
A very special gift Sometimes you need to go that extra mile in order to stand out from the crowd. Hunts Office tasked Fluro with... Read more
A Sign of things to come
We get asked all the time about the range services we offer here at Fluro and one area of expertise that is less well-known is... Read more
Hot off the Press!
Greengate are one of the last remaining fine furniture manufacturers in High Wycombe, an area which was once synonymous with furniture production. Their beautifully crafted... Read more
RAR Awards 2014 Finalists
Fluro were over the moon to be finalists in 2 categories at this years RAR Awards. Shortlisted in both Print Production (under 40 staff) and... Read more
HOO RAR!
We are pleased to announce that Fluro has been awarded “RAR Recommended” status. The Recommended Agency Register is an independent quality mark voted for by... Read more
Busy Bees…
Sure, the blog is a great idea in principle. Just take 30 mins every week to update the world with the content of your head.... Read more
Free SME Brand and Marketing Consultation
Im sure you’ll agree that sometimes you can be too close to something to really see it for what it is. People and organisations get... Read more
Reasons to REBRAND IN 2012!
Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about... Read more
Happy New Year, Happy New Site!
Well, admittedly it’s been a long time coming, but we have finally managed to get round to sorting our new web site. You know what... Read more
Gone in a flash!
Wow-wee, I can’t believe it’s Xmas already, this year has absolutely flown by for me. It only seems like yesterday we were in absolute chaos... Read more