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Do you ever get the sneaking suspicion that your social media isn’t working? Or that your website isn’t as effective as it could be? A... Read more

August 7, 2023


Brand Loyalty looks different today There’s always been many factors that feed into brand loyalty. Trust, saturation, reach and relevance have and always will play... Read more

June 14, 2023


As a designer at the start of your career, you have no choice but to look ahead and face your future with your head up... Read more

June 14, 2023
Fluro Ltd Studio


In the last few years, our creative agency has grown to 20, and we’re still counting. In 2022, just as our cosy Fluro HQ in... Read more

January 24, 2023
user experience explained

Great UX. What is it and why do I need it?

What is UX? In 2006, Aza Raskin was trying to find a way to improve user experience (UX) online by reducing the amount of clicks... Read more

November 14, 2022
1 + 1 = 3

5 Biggest brand mistakes, and how to avoid them

Warren Buffet once said “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do... Read more

September 12, 2022

Create Show Stopping Content

Relevant, easy to access content is not a nice-to-have, it’s a necessity. An essential part of any marketing toolkit, creating great content will have plenty... Read more

July 26, 2022
Fluro vacancies newspaper graphic

Join the Madhouse – Account Manager Wanted

Fluro is a full-service creative agency located in the heart of Bourne End, Buckinghamshire, within strolling distance to the Thames. Our business has flourished in... Read more

July 22, 2022
why storytelling sells

Heroes, Villains and Catastrophe – Why Storytelling Sells

In our previous blog post, we looked at how storytelling can influence everything from brand story to design strategy. You can read more about the... Read more

July 6, 2022
Branding, Fluro
Fluro firestarters

We’re the Firestarters

“So how can organizations win the talent war? By cultivating a workplace culture that engages, rewards and, most of all, inspires.”  Forbes According to Forbes,... Read more

May 24, 2022
Your audience is ready, are you?

Video Content: Your Audience is Ready, Are You?

Research shows that the demand for video content is outstripping the current supply. Which isn’t surprising if you think about it. We’re consuming videos at... Read more

April 25, 2022
great strategy

Strategic Thinking

Strategy at a Creative Agency Whether it’s design, copywriting or strategy, the work we do at a creative agency happens in the liminal space between... Read more

March 10, 2022
Branding, Fluro
Fluro vacancies newspaper graphic

Mid-weight/Senior Designer

We’re a dynamic and ambitious creative agency looking for a mid-weight/senior designer with 5+years agency experience. To be a great fit, you’ll love delivering fresh,... Read more

February 17, 2022
Fluro welcomes a copywriter

Fluro Welcomes a Copywriter to the Team

A copywriter joins the team As we head into 2022 seasoned experts of uncertainty, there’s no doubt that we’re all wondering the same thing; what... Read more

January 8, 2022
Fluro - The Edit - Newsletter

December Newsletter

FLURO FEELS THE FUN You might not know this, but we’ve been collaborating with theme parks and family attractions like Legoland for a while now.... Read more

December 21, 2021
Fluro big values book

A Little Book of Big Values

A Little Book of Big Values In September this year, Fluro held its first ever company day. It was the perfect time to share the... Read more

November 24, 2021
Why storytelling makes more powerful connections

Why storytelling makes more powerful connections

The foundations of storytelling inform everything from logo design and key visuals to brand story. Find out how the basic elements of dramatic form apply... Read more

October 15, 2021
Fluro beer fridge beer bottles

A Beer Fridge

A beer fridge – really? Good decision by the boss? Before we even think about the inevitable consumption of the contents, we need to look... Read more

September 28, 2021
Client and agency sign post

Crossing to the dark side

It’s always interesting to hear the thoughts of someone who has made the switch from an in-house marketing role to a creative agency. Such a... Read more

July 19, 2021
Fluro vacancies newspaper graphic banner

Middleweight Digital Designer

We are on the hunt for a hungry mid-weight Digital Designer with 4+ years agency experience to join the team at our full service creative... Read more

June 3, 2021
Fluro vacancies newspaper graphic banner

Middleweight Creative Artworker

Fluro is on the hunt for a hungry mid-weight Designer/Creative Artworker to work in our full service creative agency on an amazing project for one... Read more

June 3, 2021
What makes a good logo - collection of logos

What makes a good logo?

For many designers, creating a logo is the purest possible expression of the work we do. The logo is often the first point of contact... Read more

June 2, 2021
Fluro door sign

Four months in the life of Fluro

Hey, I’m Sofia! I’m new to team Fluro and really excited about my new role as Account Executive. I can’t wait to get to grips... Read more

April 29, 2021
Finding the Right Agency - Fluro

Finding The Right Agency

We know that finding the right creative agency for your business can be daunting, so we’ve put together a few pointers which should help you... Read more

March 4, 2021
Explainer video benefits

The Benefits of an Explainer Video

81% of businesses now use video in their comms (up 18% in the last 12 months*) so, if you’re not doing so already, you really... Read more

January 8, 2021
Vicky dog walking

The Importance of Mental Wellbeing

2020 has, for the majority, been a year that we will never, ever forget. I was that person who watched the daily news updates on... Read more

December 10, 2020
Fluro vacancies newspaper graphic banner

Middleweight Designer

About us: A vibrant, full service creative agency in Buckinghamshire, Fluro has been ranked as one of The Drum’s top 100 Independent Agencies in the... Read more

November 12, 2020
What's your type?

What’s your type?

So, you’re looking to choose a typeface for your next marketing campaign, but where do you start? With thousands of free and paid-for fonts available,... Read more

September 23, 2020
Lady spinning plates

The glue that holds it all together.

Despite being the first point of contact in a creative agency, many creative agencies face the dilemma of whether to charge for Account Management or... Read more

June 8, 2020
The Power of Why info graphic

The Power of Why?

When it comes to brand strategy, it’s critical to define why your organisation does what it does. One of the first questions any decent creative... Read more

April 22, 2020
You Got this photo

What can you do to support your marketing during COVID-19?

Everyone’s situation in the era of COVID19 is different. We understand that keeping your business running in the present climate is the priority – we’re... Read more

April 20, 2020
Display and Brightness settings on iPhone

Designers heading to the dark side

When it comes to digital design, Dark Mode is one of the newest challenges for digital designers and coders trying to make their emails look... Read more

March 3, 2020
2020 vision graphic

Our 2020 vision

We’ve been waiting for years to use this headline, but let’s waste no more time and get straight to it. We’ve taken the crystal ball... Read more

January 6, 2020
Pure Digital logo brand on iMac

Our brand identity process in 6 key steps

We do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more

December 23, 2019
Man washing his hair bubbles

Getting the best ideas in the strangest places

A colleague at my old design agency used to claim he always had his best ideas when he went off for a ‘comfort break’. As... Read more

November 27, 2019
Women hand shaking in office

The importance of building strong client/agency relationships

From the moment I started my career in the industry, over 20 years ago, I soon learnt that building strong bonds with my clients is... Read more

October 14, 2019
Great headlines newspaper clippings

Designing great headlines

They say a picture’s worth a thousand words. Well, a good copywriter might argue that it rather depends on the words. Great body copy can... Read more

September 11, 2019
Fluro - the creative brief

5 key elements of writing a great creative brief

A brief is the blueprint for any creative project; a vital piece of communication, whether you need a single page advert or an all-singing all-dancing... Read more

September 4, 2019
Big agency vs small agency

Small Agency Vs Big Agency

There are so many marketing agencies out there. Where do you start when trying to find your perfect creative partner? One important factor is size.... Read more

August 6, 2019
Fluro, Industry
Fluro - let's start something lanyards

Top tips on getting your first design job

It’s that time of the year again when graphic design students graduate and flood the market in search of their first job at a creative... Read more

July 17, 2019
Fluro, Industry
Coca cola

Your brand is more than just your logo

We’re often asked to design a new brand or do re-branding work for a client. We love brand strategy briefs and often squabble over who... Read more

July 10, 2019
Branding, Fluro
Fluro branded products

Our Most Difficult Client Ever

Last year, Fluro celebrated its ten year anniversary and it felt like the right time to freshen up our look and feel. So we decided... Read more

June 28, 2019
Branding, Fluro
Fluro watering can illustration

5 tips for growing your account…

I’ve been an Account Manager here at Fluro for the past two years, and my key account is a global leader in location-based, family entertainment.... Read more

June 10, 2019
Fluro, Industry
Fluro mugs cheering illustration

The Art of Winning Old Business

Winning old business? At Fluro, that’s what we call being given incremental work from an existing client. Did you know it can cost five times... Read more

May 13, 2019
Fluro, Industry
Fluro what I learned at Wordcamp

What I learned at WordCamp London

I’ve spent the last few days at WordCamp London 2019, a huge WordPress community event about website development and design. It’s always exciting to get... Read more

May 7, 2019
Digital, Fluro, Industry
Psixty website on various devices

5 Tips on Creating Better Websites

Here at Fluro, we’ve been creating new websites. Lots of them. Lukcily, it’s something we love to do. We’re particularly proud of our latest work... Read more

April 15, 2019
Digital, Fluro
Woman sitting in art gallery

How to keep those creative ideas coming…

Staying creative and relevant in today’s fiercely competitive market is a tough challenge for any creative communications agency; deadlines are shorter, budgets are tighter, yet... Read more

March 29, 2019
Fluro vacancies newspaper graphic

Digital Account Manager

Fluro are seeking a highly skilled and ambitious Digital Account Manager with strong digital marketing agency experience to join our collaborative, forward-thinking creative agency team!... Read more

March 21, 2019
Sagittarius IP our brand book mock up

Sagittarius IP Rebrand

A brand new project Over the last few months Fluro have worked with Sagittarius IP on an exciting re-branding project. Sagittarius is a well-established firm... Read more

March 18, 2019
Fluro desktop illustration

We salute WePresent WeTransfer

Fluro might be a relatively small marketing and design agency but we download, upload, update and build large files daily.  If not hourly, then sometimes... Read more

March 6, 2019
Sennheiser website on iMac

Stay Heard

A multi-channel campaign This month we launched a new multi-channel awareness campaign for Sennheiser UK. Sennheiser is one of the world’s leading manufacturers of headphones,... Read more

March 1, 2019

February Round up

February month has been a really busy month at the Fluro studio. We worked with 14 different clients, welcomed 3 new ones, designed 72 emails,... Read more

February 28, 2019
Time for AR & VR reality check?

Time for AR & VR reality check?

Is getting customers to interact with an augmented universe or strap on a VR headset really the right move for growing and start-up brands? Most... Read more

April 5, 2018
Digital, Industry
Agency Vs In-House Creative

Agency Vs In-House Creative

In the fight for great creativity, smart strategy and an impeccable delivery, we believe there is one clear champion.  The rise of the in-house creative... Read more

March 23, 2018
Branding, Digital, Industry

Tips from the Frontline; Education Sector Marketing

Tips for running a successful student recruitment campaign for the education sector. From tight budgets to ever-changing student audiences and the growing complexity of available... Read more

March 15, 2018
Digital, Industry

The colour of persuasion

The myths & magic surrounding the power of colour Building brands is a big part of what we do at Fluro. That means we often... Read more

March 1, 2018
Let's Start Something

Fired up about our new brand

Fluro is nearly ten years old. About time, we thought, for a brand refresh all of our own. When Fluro first opened its doors in... Read more

January 2, 2018
The Power of Storytelling

The power of data-driven story-telling

Why stories matter and how to start doing it brilliantly. Once upon a time brands and creative agencies liked to push stories out to the... Read more

December 28, 2017
Digital, Industry

A marketer’s guide to GDPR

How to get protected, not penalised Today’s typical marketing organisation is awash with data. It drives so many of the strategies and techniques we take... Read more

December 22, 2017
Digital, Industry

One in a hundred

Fluro voted a Top 100 Independent Agency by DRUM for the second year running The UK is studded with creative agencies; there are 22,000 operating... Read more

December 7, 2017
Fluro, Industry

Geneus; simplifying complexity with persona-marketing

ProProcure enlisted us to design and develop the website for their eCatalogue platform: Geneus. In simple terms; Geneus allows companies to build complicated procurement products... Read more

September 5, 2016
Branding, Digital
Design Inspiration

Top 5 go-to places for design inspiration

A creative agency environment is very fast paced and requires you to use your creative brain day in day out, but do you ever find... Read more

August 26, 2016
Illustration, Industry
Hand Drawn Typography

Hand Drawn Typography – Illustrating letterforms

Hand drawn typography has become a popular art form in recent times, as the use of handmade has become more desirable. Hand drawn letter forms... Read more

August 18, 2016
Onwards and Upwards

Onwards and upwards…

Right it’s time for some good old fashioned self appreciation. 2016 has been pretty awesome for Fluro so far. We had 4 nominations at the... Read more

August 16, 2016
“It’s more than just learning how to make a Brilliant Cuppa!”

“It’s more than just learning how to make a Brilliant Cuppa!”

I am about to go into my final year at Newcastle University, and have therefore naturally started to construct a picture of my future outside... Read more

August 5, 2016
The many micro-jobs of the small agency designer

The many micro-jobs of the small agency designer

When you think of the skills and day-to-day tasks of a graphic designer, much of it is stereotyped: drawing, Adobe Creative Suite, laying text out... Read more

June 21, 2016
Fluro, Industry
How to get your foot in the door at Fluro

How to get your foot in the door at Fluro

So you’re looking for your first job or placement after Uni. There are so many guides and tips online, it can be difficult to work... Read more

May 19, 2016
Fluro's new office

Fluro’s New Office

At the start of February Fluro moved from our quirky Beaconsfield office to 1100sqft of prime Bourne End real estate. Being a creative design agency we... Read more

April 14, 2016
Six months of being the newbie at Fluro

Six months of being the newbie at Fluro

I have been at Fluro for 6 months now and can’t even begin to count the amount of creative projects I have worked in this... Read more

March 31, 2016
5 Tips for Creating an Effective Info-Graphic

5 Tips for Creating an Effective InfoGraphic

Infographics are a fun and easily digested medium for sharing information. They are one of the most frequently shared pieces of content on the web... Read more

March 9, 2016
Web design

The secrets to an effective website

Parallax, animation, background videos… In a constantly evolving field, it’s very easy to get preoccupied with the most recent innovations in web design. However, the... Read more

February 9, 2016
3 key steps to get your email marketing right

3 key steps to get your email marketing right

As with most things, there’s not one answer to this question but we believe there are 3 key steps to getting it right. Read more

February 3, 2016

Who said Direct Mail was dead?

A very special gift Sometimes you need to go that extra mile in order to stand out from the crowd. Hunts Office tasked Fluro with... Read more

September 25, 2015
Industry, Print

A Sign of things to come

We get asked all the time about the range services we offer here at Fluro and one area of expertise that is less well-known is... Read more

July 18, 2015
Branding, Print

Hot off the Press!

Greengate are one of the last remaining fine furniture manufacturers in High Wycombe, an area which was once synonymous with furniture production. Their beautifully crafted... Read more

July 16, 2014
RAR+ Finalist

RAR Awards 2014 Finalists

Fluro were over the moon to be finalists in 2 categories at this years RAR Awards. Shortlisted in both Print Production (under 40 staff) and... Read more

June 18, 2014
Fluro, Industry
RAR+ Recommended


We are pleased to announce that Fluro has been awarded “RAR Recommended” status. The Recommended Agency Register is an independent quality mark voted for by... Read more

June 2, 2013
Fluro, Industry
Busy Bees...

Busy Bees…

Sure, the blog is a great idea in principle. Just take 30 mins every week to update the world with the content of your head.... Read more

February 23, 2013
Free SME Brand and Marketing Consultation

Free SME Brand and Marketing Consultation

Im sure you’ll agree that sometimes you can be too close to something to really see it for what it is. People and organisations get... Read more

March 26, 2012
Reasons to REBRAND IN 2012!

Reasons to REBRAND IN 2012!

Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about... Read more

January 6, 2012
Our New Site

Happy New Year, Happy New Site!

Well, admittedly it’s been a long time coming, but we have finally managed to get round to sorting our new web site. You know what... Read more

December 19, 2011

Gone in a flash!

Wow-wee, I can’t believe it’s Xmas already, this year has absolutely flown by for me. It only seems like yesterday we were in absolute chaos... Read more

January 23, 2011