Mat Harris

Creative Director

My bio

I opened Fluro’s doors in 2008, having worked my way up through creative agencies. My father ran agencies back in the day, so it’s in my blood. A degree of entrepreneurial spirit must have rubbed off.

It’s a cliché, I know, but this agency is genuinely all about the people. As a small team, it’s easy to upset the balance so we employ as much on personality and fit as well as skill set. There’s very little hierarchy here and definitely no politics. Just hardworking, accountable people, pulling together to get the job done.

Fluro’s growth and progression, its core of creativity and the challenge of new business keeps the fire burning bright. Our genuine ability to blow apart a business problem and then put it back together with a brave and extraordinary, creative solution puts a smile our clients’ face and gets me out of bed in the morning.

Articles I’ve Written

Brand loyalty in a digital world


Reading Time: 2 minutes Brand Loyalty looks different today There’s always been many factors that feed into brand loyalty. Trust, saturation, reach and relevance have and always will play... Read more

June 14, 2023
Fluro firestarters

We’re the Firestarters

Reading Time: 3 minutes “So how can organizations win the talent war? By cultivating a workplace culture that engages, rewards and, most of all, inspires.”  Forbes According to Forbes,... Read more

May 24, 2022
Creative Agency
Reasons to REBRAND IN 2012!

What is rebranding and why do I need it?

Reading Time: 2 minutes Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about... Read more

January 6, 2022
The Power of Why info graphic

The Power of Why?

Reading Time: 2 minutes When it comes to brand strategy, it’s critical to define why your organisation does what it does. One of the first questions any decent creative... Read more

April 22, 2020
Pure Digital logo brand on iMac

Our brand identity process in 6 key steps

Reading Time: 3 minutes We do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more

December 23, 2019
The colour of persuasion

The colour of persuasion

Reading Time: 3 minutes The myths & magic surrounding the power of colour Building brands is a big part of what we do at Fluro. That means we often... Read more

March 1, 2018