Lara Cory

Head of Content & Strategy

My bio

Any writer will tell you that in every great story, nothing happens by accident. Every creative choice you make must earn its place in the bigger picture. This is also true for any great piece of marketing, be it a lead gen campaign or a brand story.

I didn’t expect my background in journalism and storytelling to become so integral to my work here at Fluro. All those years spent finding the emotional heart of a story, learning how to create narrative tension and crafting the perfect headline was the ultimate training ground for my role here as a creative strategist.

Since joining Fluro, I’ve become passionate about strategy, nuance, and the impact of AI on our world. But in the end, it’s people that will always be the most interesting to me; I’ll never not be fascinated and humbled by the ingenuity of human beings.

I have a BA in Communications and I’ve got experience on everything from SEO content and web development to video production and brand awareness campaigns. When I’m not at work, you might find me in the garden or out for a run, but I seem to spend most of my time making salad.

Articles I’ve Written



Reading Time: 2 minutes At some companies, team building days are based on activities that encourage cooperative problem solving, and foster trust. But at a creative agency, they tend... Read more

November 3, 2023
Creative Agency
Content that hits the mark


Reading Time: 3 minutes Do you ever get the sneaking suspicion that your digital marketing isn’t working? Or that your website isn’t as effective as it could be? A... Read more

August 7, 2023
crystals showing growth


Reading Time: 5 minutes DISCOVER WHY BEING DIFFERENT IS MORE IMPORTANT THAN BEING BETTER WHEN IT COMES TO YOUR BRAND. You’ve heard people talk about it. Branding experts write... Read more

February 5, 2023
Branding, Fluro
Create Show Stopping Content

Create Show Stopping Content

Reading Time: 2 minutes Relevant, easy to access digital content is not a nice-to-have, it’s a necessity. An essential part of any marketing toolkit, creating great content will have plenty... Read more

July 26, 2022
why storytelling sells

Heroes, Villains and Catastrophe – Why Storytelling Sells

Reading Time: 3 minutes In our previous blog post, we looked at how storytelling can influence everything from brand story to design strategy. You can read more about the... Read more

July 6, 2022
great strategy

Strategic Thinking

Reading Time: 3 minutes Strategy at a Creative Agency Whether it’s design, copywriting or brand strategy, the work we do at a creative agency happens in the liminal space... Read more

March 10, 2022
Branding, Creative Agency
Why storytelling makes more powerful connections

Why storytelling makes more powerful connections

Reading Time: 3 minutes The foundations of storytelling inform everything from logo design and key visuals to brand story. Find out how the basic elements of dramatic form apply... Read more

October 15, 2021