I cut my teeth as a website and product designer, spending my early years designing the entertainment systems for airlines like American Airlines, Emirates and KLM. From there, I crossed into brand strategy and have since been evolving my skills in the energy and tech space.
I’ve worked some truly exceptional creatives in my past, which is what drew me to Fluro. Seeing their journey and where they’re heading, it was a no-brainer to get onboard and stuck in.
Some might say I’m too passionate about emotive brand design and telling brand stories. I’m fascinated at the psychological process of selling a feeling. You could study it forever and still not get to the bottom of it.
I’m a proud father of 2 kids under five and never seen without a coffee in my hand. When I’m not busy trying to stay awake, I like to ride my bike. I was lucky enough to be one of the first to cycle to the base camp of Mt Everest, which was incredible.