Ben Mills

Creative Lead

My bio

I cut my teeth as a website and product designer, spending my early years designing the entertainment systems for airlines like American Airlines, Emirates and KLM. From there, I crossed into brand strategy and have since been evolving my skills in the energy and tech space.

I’ve worked some truly exceptional creatives in my past, which is what drew me to Fluro. Seeing their journey and where they’re heading, it was a no-brainer to get onboard and stuck in.

Some might say I’m too passionate about emotive brand design and telling brand stories. I’m fascinated at the psychological process of selling a feeling. You could study it forever and still not get to the bottom of it.

I’m a proud father of 2 kids under five and never seen without a coffee in my hand. When I’m not busy trying to stay awake, I like to ride my bike. I was lucky enough to be one of the first to cycle to the base camp of Mt Everest, which was incredible.

Articles I’ve Written

user experience explained

Great UX. What is it and why do I need it?

Reading Time: 2 minutes What is UX? In 2006, Aza Raskin was trying to find a way to improve user experience (UX) online by reducing the amount of clicks... Read more

November 14, 2022
What makes a good logo - collection of logos

What makes a good logo?

Reading Time: 4 minutes For many designers, creating a logo is the purest possible expression of the work we do. The logo is often the first point of contact... Read more

June 2, 2021
What's your type?

What’s your type?

Reading Time: 3 minutes Choosing a typeface is an essential part of brand development. But where do you start? With thousands of free and paid-for fonts available, it can... Read more

September 23, 2020
Coca cola

Your brand is more than just your logo

Reading Time: 3 minutes We love branding projects and brand strategy and often squabble over who gets to work on the project in the studio. While there’s no denying... Read more

July 10, 2019