Sharing stuff that inspires us.

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The Target Trap

December 5, 2024

By: Hannah

Reading Time: 3 minutes Ever sat in a meeting where someone casually dropped a target that made your stomach sink? You know the type – the ones that sound... Read more

The Data Dilemma

November 5, 2024

By: Jen Atkinson

Reading Time: 3 minutes As a marketing manager, you’re no stranger to the constant pressure of making data-driven decisions. But let’s be honest: how often do you feel truly... Read more

Lincolnshire 2024 – Go Brigg or Go Home!

October 22, 2024

By: Lucy Freeman

Reading Time: 2 minutes At Fluro, we know the importance of stepping away from the daily grind to refresh and reconnect, so this year’s team-building weekend took us to... Read more

Tech Marcomms: 8 Ways You’re Doing it Wrong

October 8, 2024

By: Lara Cory

Reading Time: 3 minutes 1. Tech brands don’t talk to their audience. They talk about themselves. Count the number of times you say ‘we’ and ‘our’ on your home... Read more

Are You Ready for Some Tough Love?

September 23, 2024

By: Lucy Freeman

Reading Time: 2 minutes Something Isn’t Right… If you’re in tech marketing, you’ve probably felt it—something just isn’t clicking. You’re doing everything by the book, but your brand’s message... Read more

The real powerhouse of lead generation

May 17, 2024

By: Hannah

Reading Time: 3 minutes By now you should know that at Fluro, brand comes first. Get your brand right, and it will be your most powerful marketing tool, leading... Read more

The Magnetic Power of Brave Campaigns

April 12, 2024

By: Katy

Reading Time: 3 minutes Brave and inspired choices in advertising are like beacons in the fog. They demand our attention and inspire action. It’s often the boldest gambits from... Read more

DERBYSHIRE 2023

November 3, 2023

By: Lara Cory

Reading Time: 2 minutes At some companies, team building days are based on activities that encourage cooperative problem solving, and foster trust. But at a creative agency, they tend... Read more

LIFT YOUR GAME WITH CONTENT THAT WORKS

August 7, 2023

By: Lara Cory

Reading Time: 3 minutes Do you ever get the sneaking suspicion that your digital marketing isn’t working? Or that your website isn’t as effective as it could be? A... Read more

BRAND LOYALTY IN A DIGITAL WORLD

June 14, 2023

By: Mat Harris

Reading Time: 2 minutes Brand Loyalty looks different today There’s always been many factors that feed into brand loyalty. Trust, saturation, reach and relevance have and always will play... Read more

CAREER ADVICE FOR NEW DESIGNERS

June 14, 2023

By: Sarah McEvoy

Reading Time: 2 minutes As a designer at the start of your career, you have no choice but to look ahead and face your future with your head up... Read more

FIND YOUR BRAVE

February 5, 2023

By: Lara Cory

Reading Time: 5 minutes DISCOVER WHY BEING DIFFERENT IS MORE IMPORTANT THAN BEING BETTER WHEN IT COMES TO YOUR BRAND. You’ve heard people talk about it. Branding experts write... Read more

MOVING UP IN THE WORLD

January 24, 2023

By: Sarah McEvoy

Reading Time: 3 minutes In the last few years, our creative branding agency has grown to 20, and we’re still counting. In 2022, just as our cosy HQ in... Read more

Great UX. What is it and why do I need it?

November 14, 2022

By: Ben Mills

Reading Time: 2 minutes What is UX? In 2006, Aza Raskin was trying to find a way to improve user experience (UX) online by reducing the amount of clicks... Read more

Do I really need branding?

September 12, 2022

By: Hannah

Reading Time: 3 minutes It’ll come as no surprise from a branding agency, but we believe that a brand should form the foundation of all your marketing activities. Building... Read more

Create Show Stopping Content

July 26, 2022

By: Lara Cory

Reading Time: 2 minutes Relevant, easy to access digital content is not a nice-to-have, it’s a necessity. An essential part of any marketing toolkit, creating great content will have plenty... Read more

Heroes, Villains and Catastrophe – Why Storytelling Sells

July 6, 2022

By: Lara Cory

Reading Time: 3 minutes In our previous blog post, we looked at how storytelling can influence everything from brand story to design strategy. You can read more about the... Read more

We’re the Firestarters

May 24, 2022

By: Mat Harris

Reading Time: 3 minutes “So how can organizations win the talent war? By cultivating a workplace culture that engages, rewards and, most of all, inspires.” Forbes According to Forbes,... Read more

Video Content: Your Audience is Ready, Are You?

April 25, 2022

By: Hannah

Reading Time: 2 minutes Research shows that the demand for video content is outstripping the current supply. Which isn’t surprising if you think about it. We’re consuming videos at... Read more

Strategic Thinking

March 10, 2022

By: Lara Cory

Reading Time: 3 minutes Strategy at a Creative Agency Whether it’s design, copywriting or brand strategy, the work we do at a creative agency happens in the liminal space... Read more

What is rebranding and why do I need it?

January 6, 2022

By: Mat Harris

Reading Time: 2 minutes Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about... Read more

A Little Book of Big Values

November 24, 2021

By: Sarah McEvoy

Reading Time: 3 minutes A Little Book of Big Values In September this year, Fluro held its first ever company day. It was the perfect time to share the... Read more

Why storytelling makes more powerful connections

October 15, 2021

By: Lara Cory

Reading Time: 3 minutes The foundations of storytelling inform everything from logo design and key visuals to brand story. Find out how the basic elements of dramatic form apply... Read more

What makes a good logo?

June 2, 2021

By: Ben Mills

Reading Time: 4 minutes For many designers, creating a logo is the purest possible expression of the work we do. The logo is often the first point of contact... Read more

How to Find The Right Creative Agency

March 4, 2021

By: Sarah McEvoy

Reading Time: 3 minutes Finding the right creative agency for your business can be daunting. Do you need an agency with sector experience, or is most important to find... Read more

What’s your type?

September 23, 2020

By: Ben Mills

Reading Time: 3 minutes Choosing a typeface is an essential part of brand development. But where do you start? With thousands of free and paid-for fonts available, it can... Read more

The Power of Why?

April 22, 2020

By: Mat Harris

Reading Time: 2 minutes When it comes to brand strategy, it’s critical to define why your organisation does what it does. One of the first questions any decent creative... Read more

Our brand identity process in 6 key steps

December 23, 2019

By: Mat Harris

Reading Time: 3 minutes We do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more

Your brand is more than just your logo

July 10, 2019

By: Ben Mills

Reading Time: 3 minutes We love branding projects and brand strategy and often squabble over who gets to work on the project in the studio. While there’s no denying... Read more

Our Most Difficult Client Ever

June 28, 2019

By: Hannah

Reading Time: 2 minutes Last year, Fluro celebrated its ten year anniversary and it felt like the right time to freshen up our look and feel. So we decided... Read more

5 Tips on Creating Better Websites

April 15, 2019

By: Hannah

Reading Time: 4 minutes Here at Fluro, we’ve been creating new websites. Lots of them. Lukcily, it’s something we love to do. We’re particularly proud of our latest work... Read more

The colour of persuasion

March 1, 2018

By: Mat Harris

Reading Time: 3 minutes The myths & magic surrounding the power of colour Building brands is a big part of what we do at Fluro. That means we often... Read more