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The Data Dilemma

November 5, 2024

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Reading Time: 3 minutes As a marketing manager, you’re no stranger to the constant pressure of making data-driven decisions. But let’s be honest: how often do you feel truly... Read more

Lincolnshire 2024

Lincolnshire 2024 – Go Brigg or Go Home!

October 22, 2024

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Reading Time: 2 minutes At Fluro, we know the importance of stepping away from the daily grind to refresh and reconnect, so this year’s team-building weekend took us to... Read more

Tech Marcomms: 8 Ways You’re Doing it Wrong

October 8, 2024

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Reading Time: 3 minutes 1. Tech brands don’t talk to their audience. They talk about themselves. Count the number of times you say ‘we’ and ‘our’ on your home... Read more

Are You Ready for Some Tough Love?

September 23, 2024

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Reading Time: 2 minutes Something Isn’t Right… If you’re in tech marketing, you’ve probably felt it—something just isn’t clicking. You’re doing everything by the book, but your brand’s message... Read more

Getting the balance right

The real powerhouse of lead generation

May 17, 2024

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Reading Time: 3 minutes By now you should know that at Fluro, brand comes first. Get your brand right, and it will be your most powerful marketing tool, leading... Read more

The Magnetic Power of Brave Campaigns

April 12, 2024

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Reading Time: 3 minutes Brave and inspired choices in advertising are like beacons in the fog. They demand our attention and inspire action. It’s often the boldest gambits from... Read more

Abseiling

DERBYSHIRE 2023

November 3, 2023

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Reading Time: 2 minutes At some companies, team building days are based on activities that encourage cooperative problem solving, and foster trust. But at a creative agency, they tend... Read more

Content that hits the mark

LIFT YOUR GAME WITH CONTENT THAT WORKS

August 7, 2023

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Reading Time: 3 minutes Do you ever get the sneaking suspicion that your digital marketing isn’t working? Or that your website isn’t as effective as it could be? A... Read more

Brand loyalty in a digital world

BRAND LOYALTY IN A DIGITAL WORLD

June 14, 2023

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Reading Time: 2 minutes Brand Loyalty looks different today There’s always been many factors that feed into brand loyalty. Trust, saturation, reach and relevance have and always will play... Read more

Career advice for new designers - square

CAREER ADVICE FOR NEW DESIGNERS

June 14, 2023

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Reading Time: 2 minutes As a designer at the start of your career, you have no choice but to look ahead and face your future with your head up... Read more

crystals showing growth

FIND YOUR BRAVE

February 5, 2023

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Reading Time: 5 minutes DISCOVER WHY BEING DIFFERENT IS MORE IMPORTANT THAN BEING BETTER WHEN IT COMES TO YOUR BRAND. You’ve heard people talk about it. Branding experts write... Read more

Fluro Ltd Studio

MOVING UP IN THE WORLD

January 24, 2023

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Reading Time: 3 minutes In the last few years, our creative branding agency has grown to 20, and we’re still counting. In 2022, just as our cosy HQ in... Read more

user experience explained

Great UX. What is it and why do I need it?

November 14, 2022

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Reading Time: 2 minutes What is UX? In 2006, Aza Raskin was trying to find a way to improve user experience (UX) online by reducing the amount of clicks... Read more

1 + 1 = 3

Do I really need branding?

September 12, 2022

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Reading Time: 3 minutes It’ll come as no surprise from a branding agency, but we believe that a brand should form the foundation of all your marketing activities. Building... Read more

Create Show Stopping Content

Create Show Stopping Content

July 26, 2022

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Reading Time: 2 minutes Relevant, easy to access digital content is not a nice-to-have, it’s a necessity. An essential part of any marketing toolkit, creating great content will have plenty... Read more

why storytelling sells

Heroes, Villains and Catastrophe – Why Storytelling Sells

July 6, 2022

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Reading Time: 3 minutes In our previous blog post, we looked at how storytelling can influence everything from brand story to design strategy. You can read more about the... Read more

Fluro firestarters

We’re the Firestarters

May 24, 2022

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Reading Time: 3 minutes “So how can organizations win the talent war? By cultivating a workplace culture that engages, rewards and, most of all, inspires.”  Forbes According to Forbes,... Read more

Your audience is ready, are you?

Video Content: Your Audience is Ready, Are You?

April 25, 2022

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Reading Time: 2 minutes Research shows that the demand for video content is outstripping the current supply. Which isn’t surprising if you think about it. We’re consuming videos at... Read more

great strategy

Strategic Thinking

March 10, 2022

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Reading Time: 3 minutes Strategy at a Creative Agency Whether it’s design, copywriting or brand strategy, the work we do at a creative agency happens in the liminal space... Read more

Reasons to REBRAND IN 2012!

What is rebranding and why do I need it?

January 6, 2022

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Reading Time: 2 minutes Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about... Read more

Fluro big values book

A Little Book of Big Values

November 24, 2021

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Reading Time: 3 minutes A Little Book of Big Values In September this year, Fluro held its first ever company day. It was the perfect time to share the... Read more

Why storytelling makes more powerful connections

Why storytelling makes more powerful connections

October 15, 2021

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Reading Time: 3 minutes The foundations of storytelling inform everything from logo design and key visuals to brand story. Find out how the basic elements of dramatic form apply... Read more

What makes a good logo - collection of logos

What makes a good logo?

June 2, 2021

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Reading Time: 4 minutes For many designers, creating a logo is the purest possible expression of the work we do. The logo is often the first point of contact... Read more

Finding the Right Agency - Fluro

How to Find The Right Creative Agency

March 4, 2021

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Reading Time: 3 minutes Finding the right creative agency for your business can be daunting. Do you need an agency with sector experience, or is most important to find... Read more

What's your type?

What’s your type?

September 23, 2020

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Reading Time: 3 minutes Choosing a typeface is an essential part of brand development. But where do you start? With thousands of free and paid-for fonts available, it can... Read more

The Power of Why info graphic

The Power of Why?

April 22, 2020

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Reading Time: 2 minutes When it comes to brand strategy, it’s critical to define why your organisation does what it does. One of the first questions any decent creative... Read more

Pure Digital logo brand on iMac

Our brand identity process in 6 key steps

December 23, 2019

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Reading Time: 3 minutes We do a lot of brand identity projects at Fluro and our experience has led to the creation of a process that enables us to... Read more

Coca cola

Your brand is more than just your logo

July 10, 2019

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Reading Time: 3 minutes We love branding projects and brand strategy and often squabble over who gets to work on the project in the studio. While there’s no denying... Read more

Fluro branded products

Our Most Difficult Client Ever

June 28, 2019

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Reading Time: 2 minutes Last year, Fluro celebrated its ten year anniversary and it felt like the right time to freshen up our look and feel. So we decided... Read more

Psixty website on various devices

5 Tips on Creating Better Websites

April 15, 2019

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Reading Time: 4 minutes Here at Fluro, we’ve been creating new websites. Lots of them. Lukcily, it’s something we love to do. We’re particularly proud of our latest work... Read more

The colour of persuasion

The colour of persuasion

March 1, 2018

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Reading Time: 3 minutes The myths & magic surrounding the power of colour Building brands is a big part of what we do at Fluro. That means we often... Read more