“When we talk about finding your brave, we’re not talking about being reckless. We’re talking about having the courage to be different. Playing it safe is reckless because it’s the quickest way to get forgotten.”
- Mat Harris, Founder of Fluro
THE COURAGE TO CARE
Being brave isn't about being reckless, it's about having the courage to stand up and be different in your category. The most reckless thing any brand can do is be safe and stick to the formula, because that's the quickest way to blend in and get forgotten.
Being strategic isn't about doing more of the same. It's about doing things differently. And when it comes to healthcare, that means ditching the conventions that keep your audience at arm's length. It's time to get real and be intimate with your patients.
Featured Case Studies
Here’s a portfolio of our work that shows we understand your audience.
Reviews
Sharing Stuff That Inspires Us

Prognosis negative
By: Jen Atkinson
Reading Time: < 1 minutePrivate Healthcare is a difficult market to navigate. You’re dealing with high stakes (sometimes literally life and death), long sales cycles, heavily regulated and restrictive... Read more

Do I really need branding?
By: Hannah Davison
Reading Time: 3 minutesIt’ll come as no surprise from a branding agency, but we believe that a brand should form the foundation of all your marketing activities. Building... Read more
READY TO FACE SOME UNCOMFORTABLE TRUTHS ABOUT PRIVATE HEALTHCARE MARKETING?
The private healthcare sector is on life support
Trust is eroding.
Patients are overwhelmed.
Competition is fiercer than ever.
We feel your pain. And we know it's hard, but the time has come for your marketing to adapt.
Download The Bitter Pill Guide
LET'S START
SOMETHING
Want to talk to us about a project? Just get in touch, we'd love to chat.
Send an email to hello@fluroltd.com or connect with us on LinkedIn.
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