When the stars align
ThreeTwoFour are the leading experts in cybersecurity transformation, and they felt their brand identity was out of sync with their current and future business vision. They needed help to create a new brand identity which was more in line with their values.
We made it personal
We helped ThreeTwoFour inject some warmth and humanity into an inherently impersonal industry which was key to developing their new ‘voice’. Instead of cyber-security experts, they would become digital wayfinders, providing a guiding light for their clients through a complex and ever-changing digital landscape.
324 became digital wayfinders, a guiding light for their clients through a complex and ever-changing digital landscape.
A force of nature
in a digital world
Themes of navigation and guidance are elemental to the logo and imagery. A light source which illuminates darkened landscapes, topographical line work and discovery in nature inform the overall aesthetic and colour palette.
We delivered a complete brand book covering everything from logo specifics and colour palette to tone of voice to the application of brand assets. Following the success of this project, we continue to support ThreeTwoFour with branded collateral (video, PPT templates, data fact sheet PDF’s & Word templates etc).