The Marlow Club

Branding | Campaign | Digital | Print | Video | Website

The Marlow Club was embarking on a huge redevelopment programme

They needed help getting their marketing comms in shape

The Marlow Club social video screen on tablet

Adding extra muscle

Unlike their health-conscious members, the Marlow Club was expanding. With nearly 3,500 members already, they were undergoing a huge development programme to upgrade their facilities and equipment.

The club needed a hands-on agency partner to keep existing members up to date with the exciting new developments, while also aiming to attract new ones despite the disruptive works being carried out. No sweat!

An exercise in great marketing

With our bold ‘We’re shaping up’ campaign line, we used timeline posters to highlight the building transformation stages for members. To apologise for the dust and noise, we created vinyls, leaflets and coasters.

To attract new members, we used referral campaigns, social media videos and, later, even inflatable doughnuts (don’t ask). When the work was finally completed, we held a relaunch event with the local media in attendance.

The campaign that keeps on running

One of the best ways of judging the success of a campaign is if the client comes back for more. The Marlow Club were so delighted with Fluro’s relaunch campaign that they asked us to create ongoing quarterly campaigns for them, featuring everything from social media to direct mail.

The Marlow Club wall artwork by Fluro
The Marlow Club print mock ups
The Marlow Club website mock up
The Marlow Club print mock ups

At Fluro, we always go the extra mile for our clients; that’s particularly apt when we’re working for a health club.

Let's start something

Want to talk to us about a project?
Just get in touch, we'd love to chat.

Send an email to
Ring on 01628 525 449