Sennheiser

When the 700MHz band closed down for wireless microphone users.

Exciting new discount opportunities opened up.

Everything’s overcrowded these days, even the radio frequencies. Due to the dramatic increase in mobile phone usage, wireless microphone users were recently kicked off the overused 700MHz band, and the government’s Digital Dividend scheme compensated those affected. Sennheiser asked Fluro to create an awareness campaign for this government initiative, while promoting their products that were eligible for discounts on the scheme.

Fluro created a multi-channel campaign that was promoted at events and through social media. Our ‘Stay Heard’ campaign featured a health check quiz so users could see if their equipment would be affected, plus a list of new Sennheiser products they could claim huge discounts on with the Digital Dividend scheme, if it was. We also reminded them that Sennheiser microphones are always the best way of staying heard.

The campaign created plenty of noise with over 3,800 visitors to the site and lots of follow-up enquiries for the range of Sennheiser products available on the Digital Dividend scheme.