Pure Digital Radios

A new direction for a pioneering brand

Pure has over 5 million products in cars, homes and offices around the world. As they got set to dial into the world of voice recognition, they needed a new brand to reflect their new positioning — one that stayed tuned to their history of standout design, mixed with cutting edge technology, while keeping radio at the centre of the proposition.

Tuning into the core creative

We put several ideas into the mix, but ‘Keep On Discovering’ was the one that hit the No. 1 spot. For us, it was the perfect positioning statement for an established brand with an evolving portfolio, and gave us the perfect platform to broadcast Pure’s new tech-focused products, which we did via everything from product guidelines, video, digital engagement and print assets, right down to POS and packaging.

Keeping the mix fresh

As a full-service agency for Pure, Fluro is responsible for keeping the communications mix fresh at every touchpoint, constantly innovating, collaborating and creating ideas that help Pure keep evolving as their portfolio diversifies. Stay tuned for more…