Pilot Pen

Pilot Pen UK wanted to get closer to their British audiences with a campaign that celebrated the benefits of handwriting.

Our love and enthusiasm for the humble pen helped bring these benefits to life.

Pilot UK wanted to put their stamp on an existing campaign, utilise existing comms opportunities and build a presence in the education sector.

And we did all of this, plus simplify some very grown-up ideas to inspire school teachers and kids.

This campaign began in classrooms all over the country. We invited schools from all over the UK to take part in this project, sharing their vision of ‘making your mark’.

We used their colourful creations to create a series of digital billboards that appeared all over London.

This campaign took shape across many forms including; a digital school pack (containing Assembly presentation, Class presentation, 1-page instructions) E-shots, Campaign landing page, visual assets for social media.

Pilot UK loved it so much they shared it with Pilot HQ in Europe. Who also loved it so much they invited us to work with them as well.