Legoland Windsor

Attracting people to a mega-attraction

Legoland Windsor receives well over 2 million visits every year and the marketing team work hard to ensure that all their marketing comms are as bold and fun as the rides themselves. Fluro is proud and happy to be playing a small part in all this, having been commissioned to work on a range of design projects for the UK’s most popular theme park.

We take fun seriously

Among other things, we’ve worked on designs for annual passes, assets to support the Lego® Movie 2 and the in-park movie ‘Lego® City 4D Officer in Pursuit’, branding for the Monster Summer Promotion and logo designs for the pioneering Duplo Dino Coaster.

Each project comes with its own challenges: we’ve created designs for rides before they’ve even been built and produced international toolkits for global events to ensure assets are correctly used.

As about to be seen on TV

We produced the logo for the first toddler coaster at Legoland® Windsor, the Duplo Dino Coaster. The local marketing team took Head Office through our designs in a meeting that will be televised later this year in the Legoland® Windsor documentary. We appreciate the extra publicity but it’s the repeat business from Legoland® Windsor that we appreciate more than anything, with a steady stream of briefs continuing to roll in.