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Lego City 4D – Officer in Pursuit is a 4-D animated short film attraction based on Lego City.
Produced by Pure Imagination Studios and distributed by The Lego Group the 12-minute film uses a variety of sensory effects to enhance the experience.
ALL SIDES
COVERED
We collaborated with Pure Imagination Studios to help LEGOLAND® Discovery Centres promote this exciting new 4D cinematic experience internally and externally, inside the park and online.
Our campaign deliverables had to cover a range of print, merchandising and park signage and yet be adaptable enough to apply to a digital landscape.
LIGHT IT UP
We may not have sirens and special uniforms, but we’re the authority on fun and our campaign helped LEGO CITY 4D become a LEGO DISCOVERY CENTRE success.
THE TEAM THAT GETS
RESULTS
“High-speed pursuits are not ideal, especially in a busy metropolis scenario, but from what I understand, no one was hurt. In fact, I heard it was a good time had by all.”
Harvey Slack, Deputy Sheriff
