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Universal and DreamWorks’ Trolls World Tour film broke records and changed the game for digital film distribution worldwide.
As a partner, LEGO launched play sets and a series of themed events at their LEGOLAND® Discovery Centres. We helped them market it.
ONE OF THE BEST EVENTS
I’VE ATTENDED
“I’ve been working with the Troll community for a long time now and this was, without a doubt, one of the best events I’ve attended. The facilities were excellent and there was a lot of love from the fans. This is why we get out of bed in the morning.”
Trevor, Official Tour Hair Stylist
A VERY BIG PARTY
With a superstar project like this, there were a lot of stakeholders and marketing teams involved. Which meant a lot of timelines, deadlines and deliverables.
So, we had to make sure that everything we created and delivered aligned with all concerned parties and their respective needs.
ROCK STAR MOVES
LEGO® Trolls World Tour at LEGOLAND® Discovery Centres showcased exclusive themed activities which needed key visuals, hero photos and social media assets.
We designed event-kit vinyls, hanging banners, scavenger hunt cards, model-build cards, TV screens, bunting and themed door entrances plus a whole lot of digital assets for use on the website, email marketing and social media.
