Hervitality

As trusted partners, Balance Activ, wanted our help to launch a new menopause range that they’d been developing called Hervitality.

With a great understanding of their category and segment variations, we were ready to help them dive into this exciting new chapter.

These days, it seems that all a brand has to do is slap the word ‘menopause’ on the label and boom, they’re now a menopause product. Whether they really are not.

So, we had to find the right way to cut through this menopause marketing frenzy to launch a product that is the real deal.

Market research revealed that the general public equated peri and menopausal women with the elderly and retired, when in truth, these women are in their most powerful years; your manager at work, school run mums and community leaders.

The strategy was clear. Hervitality is a genuine, bona fide range developed for menopausal women. So, it made sense that the Hervitality launch needed to feature real women, in this life stage, who have used the product.

Through a series of recorded interviews, film shoots, product testing, and pamper days spanning 12 months with a range of influencers and women from the general public, we delivered a complete launch package. The campaign included OOH advertising, videos, digital and retailer assets that would introduce this exciting new range online and instore and promote it throughout the year.