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Brick or Treat is LEGOLAND’s signature Halloween event, rolled out across all parks and discovery centres at the spookiest time of the year.
We helped the team at LEGOLAND® DISCOVERY CENTRES launch the Hidden Side playsets to create a chillingly thrilling journey for LEGO fans old and new
SINK YOUR TEETH IN
Every year, on the last weekend of October, the entire park is transformed into a pumpkin-filled wonderland for the most frightfully fun event of the year.
It was our job to make sure all the touchpoints on this journey communicated an eerily inviting, but limited offer and connected to the core message.
A LIMITED TIME ONLY
Lord Vampyre lured our audience to come and experience the interactive augmented reality app to hunt and trap ghosts.
Our social media assets urged the limited time of the offer and once again, Brick or Treat was a spooktacular success.
WE REALLY LIFTED
THEIR SPIRITS
“We came, we saw, we captured many ghosts. But many ponderous mysteries remain.”
Harry ‘Scary’ Rollins – Paranormal Explorer
