IGEL + Citrix

IGEL wanted to promote their complementary partnership with Citrix

So, we came up with a pitch-perfect plan.

Made for each other

IGEL and Citrix needed to showcase their partnership through a robust channel marketing programme across EMEA and the US. Our challenge? Creating a strategic campaign that would show how these two powerhouses work in perfect harmony to deliver exceptional results.

Epic Moments,
Epic Emotions

The campaign was built around the concept of ‘Perfect Partners’—because with the right partner, incredible things happen.

We drew inspiration from famous achievements and the emotional responses they inspire to create a message that truly connected with partner resellers and end-users. Using bold, high-impact imagery and carefully crafted copy, the campaign delivered a powerful impact.

“The creative element of the campaign was definitely different from anything we’d done before, and it had a cinematic feel that really made people stop and take notice. It resonated with both our partners and end-users, making the messaging even more impactful.”

Simon Townsend, IGEL

Grab the popcorn

We created an easy to use “campaign in a box” designed to capture attention and drive engagement across the channel. This multi-touch suite of cinematic brand assets included a video, all-format online banner advertising, dynamic landing pages, branded documents, and email templates. Each asset was crafted to highlight the overall proposition while showcasing the specific benefits tailored to target audiences.

In total, we delivered 78 bespoke assets for the programme, ensuring IGEL and Citrix’s message reached the right people, in the right way, at the right time.

The Impact: Bigger Reach, Stronger Engagement

The campaign delivered impressive results, reinforcing the strength of IGEL and Citrix’s partnership.

“We saw a significant increase in partner engagement and a positive uplift in lead generation.” Simon Townsend, IGEL

This campaign not only enhanced brand awareness but also strengthened IGEL and Citrix’s position in the market as the ultimate ‘Perfect Partners.’

And the numbers speak for themselves:

Doubled the number of deal registrations during the campaign period.
Doubled our deal range across two quarters.
Helped our partners generate 120 net new leads, totalling approximately £4 million in pipeline.