IGEL + Citrix

IGEL wanted to promote their complementary partnership with Citrix

So, we came up with a pitch-perfect plan.

Made for each other

IGEL and Citrix wanted a robust channel marketing programme across all their territories (EMEA and US). We were challenged with constructing a strategy and campaign idea to highlight how these two businesses, and their products, complement each other.

Epic Moments,
Epic Emotions

The team built a campaign around the idea of ‘Perfect Partners’ – With the perfect partner incredible things can happen.

We focused on universally recognised achievements and how people reacted to them. Using big, bold and engaging imagery, that would strike a chord with partner reseller and end-users, alongside technically-crafted copy, the campaign created the impact all parties were eager to deliver.

Using high-impact, emotional imagery
that would strike a chord with partner
reseller and end-users, the campaign
created the impact all parties were eager
to deliver.

Grab the popcorn

We created a suite of cinematic brand assets that included a video, all format online banner advertising, dynamic landing pages, branded documents and email templates highlighting the overall proposition as well as the specific ‘benefits’ aligned with the target audiences. In total we delivered 78 bespoke assets for the programme.