Exclusive Linens

Branding | Digital | Print | Video | Website

This successful family run business needed a brand makeover to appeal to its client base of discerning international hotels.

We stripped the brand back and remade it, layer by layer.

Exclusive Linens
1

Waking up to the new era

A generation had passed since the late 1980s when Exclusive Linens first launched as a full-service manufacturer and supplier of luxurious bedroom and bathroom linens to elite hotels. While the business was going from strength to strength, the brand was getting tired.

2

A balance of style and substance

Prestige looks and speaks differently in the 21st century and the new brand we created reflects that. A sumptuous photography shoot gave us all the raw material we needed (though bouncing on the beds was sadly banned by our Director of Photography). Add elegant design, crisp copy, premium quality print stock and friendly navigation and it’s everything the discerning hotelier could want, rolled out across all the touchpoints that the sales and marketing teams need.

3

The outcome

This dynamic family firm is in great shape to keep helping the world sleep more elegantly.

Exclusive Linens
Exclusive Linenes
Exclusive Linens
Exclusive Linens
Exclusive Linens

A beautifully engineered product selector book bound in linen: it’s the stuff marketing dreams are made of.

"I very much enjoyed my work with Fluro and their team and I am very satisfied with the end result, the website and the rebranding has motivated me as a Managing Director to take my business further and to close their work has been well received by my customers for which I thank them."

Charles Waistell, Sales Director, Exclusive Linens

Let's start something

Want to join the team?
Just get in touch, we'd love to chat.

Send an email to hello@fluroltd.com

Ring on 01628 525 449