Earol

Earol wants to change the way people think about ear wax and ear care.

So we helped them figure out a way to make their message stick.

The cotton bud is Earol’s biggest enemy. It’s also your ear’s biggest enemy. But people still love shoving these things into their ear canals. So how do we convince people to switch to Earol?

Earol is a metered dose of pharmaceutical-grade olive oil and mineral oil specifically designed for the optimum maintenance of ear health and hygiene.

From a prehistoric stick, to more modern improvisations like bobby pins – we poked a bit of fun at a sticky topic to help get Earol’s message across.

The unexpected comedy gold of this campaign helped Earol get noticed on Instagram and Facebook.

Early metrics show that the Meta campaign generated 353k impressions, with a user reach of 223k – 10.5K link clicks through to the website. Early metrics for Google display, show just under 8 million impressions, with 23k clicks through to the website, with a sharp increase of 38% in click through rates in April.