Welcome

Thank you for taking the time to participate in our brand research. Your insights will help us better understand what matters most when considering fertility care options.

About this study

We’re conducting research on behalf of London-based fertility clinic CRGH. The clinic serves patients from across the UK and internationally, offering a full range of services from initial consultations and fertility assessments to advanced treatments like IVF, egg freezing, and fertility preservation.

Your participation in this research will help us understand what brand characteristics are most important to people when they’re exploring fertility options. It’s ok if you’ve never had to think about fertility treatment before, we are looking for a broad range of opinions and perspectives to make sure our brand resonates with a wide audience.

All responses will be kept completely confidential and will only be used for research purposes.

What happens now?

We’d like you to watch a short video (under 2 minutes) and answer a few simple questions about the video. Please make sure you have your sound on.

This shouldn’t take longer than 10 minutes. And remember, there’s no right or wrong answers, we just want your honest reaction.