Prognosis negative
Private Healthcare is a difficult market to navigate.
You’re dealing with high stakes (sometimes literally life and death), long sales cycles, heavily regulated and restrictive claims, and an emotionally charged audience.
And on top of that, things are changing fast…
- There’s more competition than ever before.
- Technology is setting new benchmarks.
- Patients are more demanding, sceptical, and overwhelmed than ever before.
So what’s next?
It’s time to adapt to the changing market conditions.
Your marketing needs to be:
- Responsive to an audience who has lost faith in the system.
- Meet patients where they’re at.
- Work harder to get noticed and be remembered.
It might be a bitter pill to swallow, but it’s time to hear the truth.
The Bitter Pill – Fluro’s Guide to Marketing in Private Healthcare
We’ve put together a list of hard truths about the status of private healthcare marketing.
These truths might be hard to swallow, but they’ll show you exactly where and how you can improve your approach and build back trust with your audience.
