Articles I’ve Written
Campaigns as a force for change
Reading Time: 3 minutesDespite growing openness in today’s conversations, some subjects are still approached with hesitation. Women’s intimate health is one of them, often shrouded in euphemisms, awkwardness,... Read more
Prognosis negative
Reading Time: < 1 minutePrivate Healthcare is a difficult market to navigate. You’re dealing with high stakes (sometimes literally life and death), long sales cycles, heavily regulated and restrictive... Read more
The Budget Squeeze
Reading Time: 3 minutesLet’s talk about shrinking budgets. If you’ve noticed your marketing resources getting tighter while expectations remain sky-high, you’re not alone. It’s a story every marketer... Read more
The Data Dilemma
Reading Time: 3 minutesAs a marketing manager, you’re no stranger to the constant pressure of making data-driven decisions. But let’s be honest: how often do you feel truly... Read more
