Category: Print

September 25, 2015

Who said Direct Mail was dead?

A very special gift

Sometimes you need to go that extra mile in order to stand out from the crowd. Hunts Office tasked Fluro with the challenge of creating a special piece of direct mail which would be sent to high value potential business partners. Blunderbuss marketing this is not…

Make it memorable

According to a study carried out by Canadian neuromarketing firm TrueImpact, direct mail is easier to process mentally and tested better for brand recall. It requires 21% less cognitive effort to process than digital media and post-exposure memory tests validated the advantages of DM marketing. For direct mail recipients, recall was 70% higher than those presented with a digital ad.

All that glitters

The metallic, black envelope contained a luxury presentation box, emblazoned with the gold-foiled words; The Perfect Combination. Insider was a miniature bottle of Hendricks Gin and a Fentiman’s botanical tonic water with a brushed chrome bottle opener. A hand-illustrated brochure outlining the key benefits of a potential partnership accompanied the gin and tonic gift, along with the business development director’s calling card. All this was held in place with a luxury felt flocked foam. Elaborate I hear you say. Agreed. But you try throwing this piece of direct mail in the bin without having a read first…

It’s early days, but so far Hunts have received an unprecedented 60% conversion rate (meetings booked off the back of the campaign). Who said direct mail was dead?

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Let's start something

Want to talk to us about a project?
Just get in touch, we'd love to chat.

Send an email to hello@fluroltd.com
Ring on 01628 525 449

July 18, 2015

A Sign of things to come

We get asked all the time about the range services we offer here at Fluro and one area of expertise that is less well-known is our experience with interior and exterior signage.

Branded spaces showing the way

From beautifully designed murals to decals and way-finding schemes we have years of experience in the design and application of commercial signage and environmental branding. In collaboration with brand owners, we offer a full range of design services that will bring purpose and impact to your indoor and outdoor spaces.

What’s your sign?

Fluro recently completed the first stage of a very large project for Maindec/CSA Waverley headquarters in Buckinghamshire. The project comprised 15 brushed aluminium signs, a selection of frosted vinyl signage and glass shelving. For us, the highlight of the project was the 3.5m Totem Monolith. Surrounded by an illuminated red wave, this brushed aluminium centrepiece makes a real statement, day or night.

We’ve also got years of experience designing signage and way-finding for entertainment venues in Britain and internationally. Fluro have become specialists in theme parks, rides and restaurants. Our playful, dynamic designs have been a hit with some iconic names in the industry.

What makes an effective sign?

When creating a sign that not only looks great but works effectively, there’s a number of factors to consider. The design must be consistent with the existing brand look, and above all it should be simple and easy to understand. Colour-coding and the use of symbols can help mitigate language barriers at an international venue. The placement and continuity of signs should also be a main consideration in the design process. If no one can see your signs and if they don’t make sense in a larger context, they’re not going to be very useful for anyone.

Get in touch

If you’re thinking about getting new signage for your business, get in touch with us today. We can design, commission and install a huge range of signs and branded way-finding for your interior and exterior spaces.

Let's start something

Want to talk to us about a project?
Just get in touch, we'd love to chat.

Send an email to hello@fluroltd.com
Ring on 01628 525 449

July 16, 2014

Hot off the Press!

Greengate are one of the last remaining fine furniture manufacturers in High Wycombe, an area which was once synonymous with furniture production. Their beautifully crafted chairs and sofas are skilfully handmade using traditional techniques and materials, which guarantee the high end quality and finish of their products. Fluro were tasked with the challenge of creating a luxury brochure that reflected this. Using satin laminates, gold leaf foiling, and subtle damask patterns we produced an exclusive “coffee table” style book which portrays as much about the ethos of the company as the content which it presents.

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Let's start something

Want to talk to us about a project?
Just get in touch, we'd love to chat.

Send an email to hello@fluroltd.com
Ring on 01628 525 449