Novacyt

Branding | Digital | Print | Website

This conglomerate of cellular diagnostic companies had grown up over time through merger and acquisition.

We helped to create welcome unity from discord.

Novacyt
1

A split personality bursting with talent

The Novacyt group was built by merger and acquisition over a lucrative 20-year period. The result was a very clever company with a very split personality. Cue Fluro. We conducted a series of in-depth strategic brand workshops to help us define and refine the way forward.

2

Beauty in unity

The heritage of the brand is echoed in the new identity which shows many strings morphing into one fluid graphic. Distinctive, futuristic, set against a cool white background, it’s a gift for digital communications and great in printed collateral too.

3

Pulling together

We’re rolling out the new identity across collateral and building a new website.

Novacyt
Novacyt
Novacyt
Novaprep
Novaprep

If marketing is a science, branding is definitely an art. The new Novacyt brand is crafted to leave customers with a sense of balance and reassurance.

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Let's start something

Want to join the team?
Just get in touch, we'd love to chat.

Send an email to hello@fluroltd.com

Ring on 01628 525 449