Branding | Digital | Print | Website

This conglomerate of cellular diagnostic companies had grown up over time through merger and acquisition.

We helped to create welcome unity from discord.


A split personality bursting with talent

The Novacyt group was built by merger and acquisition over a lucrative 20-year period. The result was a very clever company with a very split personality. Cue Fluro. We conducted a series of in-depth strategic brand workshops to help us define and refine the way forward.


Beauty in unity

The heritage of the brand is echoed in the new identity which shows many strings morphing into one fluid graphic. Distinctive, futuristic, set against a cool white background, it’s a gift for digital communications and great in printed collateral too.


Pulling together

We’re rolling out the new identity across collateral and building a new website.


If marketing is a science, branding is definitely an art. The new Novacyt brand is crafted to leave customers with a sense of balance and reassurance.

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Let's start something

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Ring on 01628 525 449