Digital | Print | Video | Website

This popular private GP service proposition based out of Beaconsfield had a website drowning in detail.

We helped make everything better.


Too much of a good thing

DOCTORnow’s website was no longer fit for purpose and the company’s founding team knew it. Designed to house all the detail of their popular 24-hour private GP service, over time the site had become hard to navigate, laden with content and as a result, the user experience had become muddled. Fluro to the rescue.

Ready for action

We listened hard and delivered back an equally hard-working site. The strong red identity that’s so central to the brand stayed but we stripped everything else right back. A clean and carefully thought-through new navigation, short and clear copy direction and regular calls to action helped to create an enticing new web home. At the heart of it all is a beautifully shot new set of testimonial videos starring the doctors and nurses who make the service possible. Our aim was to show the people behind roles: easy to communicate with, accessible and approachable – just like the DOCTORnow service.

Fighting fit

Alongside the new website, we delivered a suite of brochures aimed at enhancing the corporate message, exploring membership benefits and helping customers to get to know the doctors. The project went live on time and the brand is now fit to take on the challenges of the digital era.


DOCTORnow is connecting customers with vital services faster. Just the right amount of information, served up with a human touch.

"When looking for a new Marketing and Communications Agency I had two important requirements in mind. Firstly, I wanted an agency that would listen carefully to my needs and objectives. Secondly, I was looking for people who could demonstrate that they would be easy to deal with, a team that I believed would go the extra mile to meet my brief efficiently and effectively. Fluro has met all my expectations."

John Holmes, DOCTORnow

Let's start something

Want to talk to us about a project?
Just get in touch, we'd love to chat.

Send an email to

Ring on 01628 525 449