A multi-channel campaign
This month we launched a new multi-channel awareness campaign for Sennheiser UK. Sennheiser is one of the world’s leading manufacturers of headphones, speakers, microphones and wireless technology.
As an international brand, Sennheiser has offices in more than 50 countries worldwide. So, we were very excited to have the opportunity to work with such a recognisable brand. The multi-channel awareness campaign targets users of wireless microphones in the UK. In addition, it focuses on the 700 MHz band clearance that comes into action in May 2020.
Finding the right solution
Traditionally reserved for Digital Terrestrial Television (DTT), White Space devices, Programme Making and Special Events (PMSE) services, the 700 MHz band was cleared to make room for the changing demands of mobile phones. This meant that wireless microphone users would need to upgrade their equipment to cope with the change.
The change means that services from the 700 MHz band must redistributed to other frequencies. Clearing the band for mobile data services will result in significant benefits to citizens and consumers. The change will allow mobile data companies to offer better and cheaper broadband services. To compensate those affected, the government set up a Digital Dividend scheme.
A campaign to stay heard
Sennheiser asked Fluro to create an awareness campaign for band clearance, but this campaign needed to work double-duty and promote their products as well. The audio company offer a range of products eligible for a discount on the scheme. Sennheiser promoted the campaign at events and through their social media channels.
The ‘Stay Heard’ campaign we created featured a health-check quiz. The quiz was designed for users to see if their equipment would be affected by the change and it would also present them with a list of new Sennheiser products. If their existing equipment was to become obsolete, they could claim huge discounts with the Digital Dividend scheme.
For this project, Fluro provided creative direction, copywriting, design and development. The campaign created plenty of noise with over 3,800 visitors to the site which resulted in follow-up enquiries for the range of Sennheiser products available on the Digital Dividend scheme.