The Benefits of an Explainer Video

81% of businesses now use video in their comms (up 18% in the last 12 months*) so, if you’re not doing so already, you really need to start considering adding this vital tool to your marketing mix. Otherwise, you risk getting left behind in the ongoing battle for customers.

So, what’s the reason for this growth? The dramatic rise of TikTok is one example that highlights the growing importance of video in our lives (or, depending on your age, in our children’s lives). As an active medium, it’s more fun, more engaging and more memorable.

The fact is, you really don’t have much time to grab your audience’s attention online. Trying to communicate what your company does, as well as all the services you offer, quickly and effectively can be seriously tricky.

Explainer videos are the perfect solution to this problem. They are an excellent way of illustrating complex ideas in a fun, informative and memorable way.

The perfect pitch

It’s nearly impossible to come up with the perfect sentence that explains the message you are trying to communicate with your audience. It’s even harder to do it quickly and accurately in words alone.

Explainer videos help you sum up who you are and what you do: usually in less than two minutes. What’s more, videos are highly shareable. They look great on a homepage and are perfect for posting on social media, so getting your message out to the world is easier than ever.

They also make a welcome change from long-winded leaflets or emails. Recent research suggests 85% of consumers actually want to see more video content from brands**.

Stand out from the crowd

An explainer video gives you the opportunity to stand out from the crowd. Showing off your brand personality with quirky illustrations or animated typography can boost your awareness and create a lasting impression with your audience. In fact, including a video on your landing page can boost your conversion rate by up to 80%***.

Short, visually interesting videos that are full of information can give your company a huge advantage over your competitors. The catchier and more innovative the animation or video, the more customers are likely to remember you.

We have a wealth of experience in creating explainer videos for our clients, so if you need an expert helping hand, drop us at email at hello@fluroltd.com or call us on 01628 525 449 – we’d be happy to discuss your project. 

*https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

**https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

***https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

Written by Emily Hatcher, Designer.

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