This month saw our new campaign for Sennheiser UK go live. This multi-channel awareness campaign targets users of wireless microphones in the UK and focuses on the 700 MHz band clearance that comes into action in May 2020. The campaign will be promoted at events and through social media. The call to action is a simple online ‘health check’ tool that users of wireless mics can take to find out if they are affected. It also promotes the government scheme ‘The Digital Divided’ which is giving users fantastic discounts on new hardware that they may need to buy as a result of the clearance. Fluro provided creative direction, and copywriting as well and design and development of the collateral and tool.