Over the last few months Fluro have worked with Sagittarius IP, a well established firm of Chartered and European Patent Attorneys specialising in biotechnology, chemistry and pharmaceutical patents. The firm approached Fluro to develop a new brand identity as their existing brand was looking dated and didn’t reflect the company culture today.
It was important to Sagittarius IP that the new brand was an evolution of the existing brand. We created a simple and bold logo mark using connecting circles that are representative of molecules, reflecting the life science / biotech nature of the business. The molecules take on a formation of an arrow that is symbolic of the star sign Sagittarius, which was used in their existing brand. The symbol created was used as a secondary assets across the collateral that we created for them.
Fluro created brand guidelines, corporate collateral and a new website for the firm.
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“We contacted Fluro for their help in refreshing our brand. We were complete novices in this area but the team at Fluro have been helpful and provided clear guidance throughout the process, helping us to achieve a refreshed brand that we are really proud of and excited to use. I would thoroughly recommend Fluro – they have been great to work with and enthusiastic throughout the process.”
Elizabeth Aitken, Senior Patent Attorney, Sagittarius IP
Interested in rebranding? Feel free to give us a call on 01628 525 449 to discuss your project or drop us an email at firstname.lastname@example.org to get started.