A brand new project
Over the last few months Fluro have worked with Sagittarius IP on an exciting re-branding project. Sagittarius is a well-established firm of Chartered and European Patent Attorneys. They specialise in biotechnology, chemistry and pharmaceutical patents. The firm approached Fluro to develop a new brand identity because their existing brand was looking dated. They felt it didn’t reflect the company culture today.
An evolutionary design
It was important to Sagittarius IP that the new brand was an evolution of the existing brand. We created a simple, bold logo mark using connecting circles that represent molecules. The molecules reflect the life science and biotech nature of the business. These molecules take on the formation of an arrow that symbolises the Sagittarius star sign. The Sagittarius symbol is an important element in the Sagittarius identity. We used the astrological symbol as a bridge between the two iterations. The symbol created was used as a secondary asset across the various marketing material that we created for them.
For Sagittarius’ new brand identity, we created brand guidelines, corporate collateral and a new website for the firm.
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“We contacted Fluro for their help in refreshing our brand. We were complete novices in this area but the team at Fluro have been helpful and provided clear guidance throughout the process. They helped us to achieve a refreshed brand that we are really proud of and excited to use. I would thoroughly recommend Fluro – they have been great to work with and enthusiastic throughout the process.”
Elizabeth Aitken, Senior Patent Attorney, Sagittarius IP
Interested in rebranding? Feel free to give us a call on 01628 525 449 to discuss your project, or drop us an email at firstname.lastname@example.org to get started.