Infographics are a fun and easily digested medium for sharing information. They are one of the most frequently shared pieces of content on the web and something we love doing at Fluro. Infographics provide a simple means for communicating what could be a complex topic. To get your message to an audience in a more engaging way, we have 5 simple tips to help you create an effective infographic:
Tell a Story
Convey the message as if you were telling a story. Make sure it has a start, (strong title,) middle (engaging visual information) and a clear and compelling conclusion (the end). Your primary aim should always be to educate and inspire the audience.
Do Your Research
Before you start creating the graphic elements of any infographic, get to know the raw material first. That way, you can create a style that will work effectively with the data. See how other people have visualised similar information, or get inspiration by looking at other info-graphics on Pinterest.
Show, Don’t Tell
The whole point of an infographic is to help the audience make sense of information in a short amount of time. This means that word count should be kept to a minimum. Let the imagery do most of the talking.
Think outside the Box
Make it unique and original to the message. Capture the attention of the audience by injecting some personality. Is there a different way you can style that bar graph that will make it more engaging?
K.I.S.S (Keep It Simple Stupid)
Your infographic should convey complex information in a simple way. The goal is to make it easily digestible. Keep it consumable, keep it simple (stupid), and keep it visually compelling.