Key steps to producing an effective website

Parallax, animation, background videos… In a constantly evolving and developing field, it’s very easy to get preoccupied with the most recent innovations in web design. However, the latest trends don’t usually suit everyone and often begin to look out of date very quickly (remember the bevel and emboss phase?!) With global internet usage predicted to pass a zettabyte (one trillion gigabytes) this year, your website is undoubtedly one of your most valuable marketing tools, so how do you keep the focus on producing a website that will work effectively for you, and avoid being blindsided by the latest fashions? Follow these simple steps to stay on-track. Continue reading “Key steps to producing an effective website”

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