Reasons to REBRAND IN 2012!
Are you considering rebranding your business, product, or service? If you’re like most business owners, you’re probably concerned about when and how to go about it. Regardless of how long you’ve been considering the idea, one thing is for sure, rebranding isn’t something to go into half-hearted. You should feel great about the timing and the agency you take on to guide you through the process.
It’s not just a new logo!
If you are considering a rebrand, hopefully you already understand that it’s not simply a case of giving your old logo a facelift. Your brand should be a representation of who your company is: your positioning, your values, and your ethos.
The following are some of the best reasons we have encountered that are indications that a rebrand should definitely be on the cards!
Our staff are embarrassed to introduce our potential clients to our collateral / website…
If your team is afraid to send a prospect to your website or share your collateral with a potential client, how much business are you losing out on?
We are changing our name…
Perhaps one of the most obvious times to rebrand; a name change is a great opportunity to re-evaluate your brand, identity and ultimately how the business is aesthetically perceived.
Our brand looks dated…
Often your branding and identity is the first impression potential clients will get of your business, so make sure its a good one. A dated “look” makes your business look tired to potential customers and staff alike. Rebranding is an opportunity to make sure your image and message are bang up-to-date!
Our brand isn’t a true reflection of what we do…
If your audience doesn’t understand who you are, why you’re different and what you do, you may as well stop marketing to them. A rebrand done right should give your market a clear picture of what you do and why you matter.
Our material all looks different…
Have you ever met three people from the same company who all had different business cards and made their own clip-art laden brochures? How professional did that company appear to you? Your logo, collateral, website all needs to push in the same direction reaffirming at every opportunity your image, professionalism and business message.
Our competition is getting all of the limelight…
In these competitive times can you afford to let a customer choose a competitor because their branding looks more businesslike and appealing? Your brand is your shop window and if what’s on display looks unprofessional potential clients will assume the company behind it is as well and go elsewhere.
If any of the above is applicable to your company, its probably time for a change. Give us a call to find out how we can help. We have worked with companies of all sizes in a huge range of sectors and would be happy to talk you through some examples.
