Who said Direct Mail was dead?

September 25, 2015 / Uncategorized / 0 Comments

Sometimes you need to go that extra mile in order to stand out from the crowd. Hunts Office tasked Fluro with the challenge of creating a special piece of direct mail which would be sent to high value potential business partners. Blunderbuss marketing this is not…

A metallic black padded envelope containing a luxury presentation box, emblazoned with the words; The Perfect Combination, foiled in gold onto the lid. Once opened the recipient is presented with a miniature bottle of Hendricks Gin and Fentimans botanical tonic water along with a laser etched, brushed chrome bottle opener and a hand illustrated brochure outlining the key benefits of a potential partnership. Under which is a calling card of the Business Development Director who will be calling the recipient in person over the next couple of days. All this is held in place with a luxury felt flocked foam. Elaborate I hear you say. Agreed. But you try throwing this piece of direct mail in the bin without having a read first…

It’s early days, but so far Hunts have received an unprecedented 60% conversion rate (meetings booked off the back of the campaign). Who said direct mail was dead?

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